Did you know that nearly 50% of the world’s population uses social media? This enormous global reach not only allows us to capture, share, and engage with each other but it also provides a limitless platform to sell products and endorse businesses. And, that’s why building a career in social media has never been more beneficial.
Here to guide this episode of Master Keys and provide you with a few best practices about how to help businesses shine online is Margaux Bouquet, the Social Media & Web Content Manager at Accor.
Being one of the world’s largest hospitality brands, Accor incorporates many other big industry names in its family including ibis. It’s Margaux’s job to oversee and enhance the social media presence of ibis, ibis Styles, and ibis budget. We’ve highlighted and analyzed three of Margaux’s top tips for social media so you can get a taste of this in-demand career:
1. “You can’t cheat on social media”
One of the keys to building a solid online presence is to be transparent. By being open and honest with your community, you’re humanizing your business. If you deliver clear and simple messages, your followers will appreciate your honesty as it feels like a more personalized relationship.
2. “Let it go when we speak on social”
The way you write an email to a potential customer isn’t the same way you should be writing on social media. Your tone should mirror your business to a certain degree, but as Margaux puts it: you can afford to just “let it go”! You don’t need to be so serious, you can adopt a relaxed style as it helps to build trust. Also, don’t communicate the same message across all platforms. Each platform attracts an individual audience so you must cater and adapt to specific needs.
3. “Social media isn’t just about speaking”
Having a two-way conversation is vital to creating and maintaining an engaged community. You need to listen to your audience, take their feedback on board, and try to implement changes accordingly. Whether it be positive or negative, every piece of feedback will help you grow. Be sure to actively respond to inbox messages and answer questions on your statuses, show your audience that you’re there to help.
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