Some people are afraid of disruption, but not Yves Lacheret, who currently holds the position of Senior Vice President of Entrepreneurship Advocacy at AccorHotels. Yves, who is motivated by the disruption in the industry, aims to further grow the company by learning from innovators and pushing the boundaries of the industry. While AccorHotels felt it was important to develop new technologies and innovations within the company, they also saw the benefit of sourcing ideas from outside. This led to the collaboration with entrepreneurs, and now Yves faces the fun challenge of bringing the traditional hotel business together with young agile businesses creating products and services that can improve the guest journey within AccorHotels. Yves stresses the importance for hotel companies to use innovation and technology to enhance a guest’s stay, and to never forget that the customer should always be at the center of the equation. Watch the video to hear more about how AccorHotels works with start-ups in order to stay at the forefront of guests’ desires in today’s ever-changing hospitality landscape.