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The Standard, London

The Standard, London

London, United Kingdom

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About Us:
We embrace, we create, we innovate; The Standard never stands still. Be part of our unconventional, bold, irreverent, evolved and personal takeover of London. The Standard London, our first international property will create a unique symbiosis of City and brand where our people are hosts to a world that is uniquely London, yet anything but standard….
Founded by André Balazs in 1998, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Located in Los Angeles, New York, and Miami, The Standard hotels are known for their taste-making clientele, their pioneering design, and their unrelenting un-Standard-ness. From prodigious opulence at The Top of The Standard to rock 'n roll chic in Hollywood, you never quite know what to expect, save for a beautiful setting, a fresh twist on Modernist design, and a smashing good time.

Opening in 2019, The Standard, London will boldly propel The Standard brand onto the international stage. Situated on Euston Road across from St Pancras Station, the hotel will become a new cultural crossroads for London and a gateway to Europe.

Housed in the historic Camden Town Annex, The Standard, London seeks to celebrate the history and architecture of the building and neighbourhood while connecting it to its future anchoring the continued revival of King’s Cross. The Standard joins companies including Google, LVMH and UMG who have chosen to make King’s Cross their home and will bring a new pulse to the heart of Europe’s favourite City...

Our People:
While we take every detail of design and guest experience seriously, we do not take ourselves too seriously. ‘Standard People’ are at the heart of our brand; vivid, dynamic and engaging who through their vibrancy and energy bring our properties to life creating a unique microcosm from the context of our venues and city they represent.

Our logo is upside down for a reason. We are the hosts to a fantasy world that is anything but standard. We question convention in all its forms and never accept “because that’s the way it has always been done” as an answer.

We actively seek out employees from all walks of life as we believe this enhances the richness of the personality of our brand. We believe that people from different backgrounds bring fresh ideas, ways of thinking and approaches which make the way work is undertaken more effective and efficient. ‘All are welcome at The Standard’ and if you are ready to turn convention on its head at every possible opportunity; then so are you.

The Standard, London

Recent updates by The Standard, London

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Where we're based
10 Argyll St, Soho, London W1F 7TQ, UK
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