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Simple, honest food
THIS IS IT is a coffee shop concept which is positioned to offer people living in modern, upwardly mobile and thriving cities and districts simple, delicious, no-fuss, real and authentic food in a warm, welcoming, homey and modern environment. This can be your crispy morning croissant, or a cup of your favorite cappuccino, the everyday salad or hearty sandwich that gives you the feeling of home.
THIS IS IT is food without the fancy tricks.
Simple simply means easily understood or done. It is uncomplicated in form, nature or design. At THIS IS IT, simple is at the core of everything we do.
Honesty is an integral part of the way we do our work because the concept of honest food, service, and ambition is to deliver joy in every plate and is largely desired but hard to come by.
Consistency is a cardinal value that every restaurant, cafe, or coffee shop aims to deliver day in and out, it is pivotal from customers all over the world at any establishment.
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