Forecasting and Availability Controls in Hotel Revenue Management

Forecasting and Availability Controls in Hotel Revenue Management

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Course overview

How to explain the role of forecasting in hotel revenue management Ways to create a forecast and measure its accuracy Establish or recommend room rates that maximize profitability Apply length-of-stay controls to your hotel

What you will learn

Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This course explores the role of the forecast in a revenue management strategy and the positive impact that forecasting can also have on staff scheduling and purchasing. Authored by Professor Sheryl E. Kimes from Cornell University’s School of Hotel Administration, during this course you’ll get a step-by-step approach to creating an accurate forecast as you learn how to build booking curves, account for "pick-up", segment demand by market, group, and channel, and calculate error and account for its impact. This course includes: Five self-check quizzes Two discussions Two Ask the Expert interactives One activity One downloadable tool to use on the job One action plan to apply what you learn One video transcript file The course Introduction to Hotel Revenue Management is required to be completed prior to starting this course.
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