Course overview

Learn how the hotel owner looks at the property performance and the criteria for increasing the value of their asset. Should you be re-thinking the culture and strategy to better meet hotel owners’ objectives? How can you come to an agreement with owners on investing in marketing? This short course will provide hoteliers with tips, checklists, and guides to improving relationships and ROI.

What you will learn

The course is specifically for accommodation and resort managers who would like to improve their relationship with the hotel owners or owner's representative of the property. The course focusses on the commercial areas of sales, marketing & revenue management and is ideal for hotel professionals wishing to learn more about the role of the hotel manager or general manager and their relationship with the hotel owner. The course is recommended for those pursuing the HSMAI “Certificate in Business Acumen (Hospitality)”.
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