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Your new project not only needs funding—it needs the right type of funding. You need to know how to choose between debt and equity funding, and when to consider acquiring funds from capital markets. These outside funding sources will have their own expectations for rates of return, and the cost of this funding is driven by a number of external factors such as the state of the economy and the industry.

The control and management of hotel real estate is a complex process with a wide variety of options for both hotel owners and companies. Determining who manages the hotel on a day-to-day basis and whether or not the hotel should affiliate with a brand can make or break your property. Based on his many years of academic and real-world experience, Professor deRoos provides you with the tools and knowledge you need to navigate the options and make sound decisions for your hotel investment.

Brand planning is the process of devising the specific actions needed to enable the brand to attain brand performance goals.The process of developing the brand plan helps to identify opportunities to grow and create value for your brand. In this course, you will refine your ability to create a brand plan by investigating each step of the process and developing a plan for an existing brand of your choice. You will start by completing a situation analysis for your chosen brand. You will then draw conclusions from the analysis and determine objectives and strategies for the brand. Finally, you will develop an executional roadmap to deliver on at least one of your identified strategic directions for your brand.

Investing in proper management of a real estate asset is investing in future profitability. Excellent maintenance and tenant management can increase property values by lowering operational costs, increasing cash flow, and generating higher rents and occupancies.

The key to financial success for any business is choosing the right projects to pursue at the right time, for the right price and with the right financing structure.

Managers must foster a good workplace atmosphere and be able to deal effectively with behavior issues as they arise. Doing so improves productivity and employee engagement and helps an organization avoid costly legal liability.

In this course, you will learn about perceptual and psychological processes that impact the way that individuals interact with people who are demographically dissimilar from them. You will examine psychological processes that impact personnel decision making within organizations. This understanding will help HR professionals to design better practices and will help line managers to more effectively leverage the potential among employees from diverse backgrounds. The course will also help you understand why “Diversity” is now often referred to as “Diversity & Inclusion” by explaining what inclusion is and how it differs from diversity. Why is inclusion so important, and what are its building blocks?

Managing a business means managing its financial resources, regardless of your job title. Your ability to make smart decisions about projects relies on your understanding of timelines and cash-flow calculations to track cash flow and payments, the value of securities and investments, and how to determine overall cost effectiveness. To do this, you need a good working knowledge of a number of financial concepts.

Ultimately, the goal of an asset manager is to strategically oversee hotel operations to meet the hotel owner’s investment objectives. To help you meet that goal, Cornell University professor Jan deRoos introduces the latest asset management techniques and provides a set of five practical tools that both owners and asset managers can use to achieve their strategic objectives.

For a hotel investment to be successful, you must first have accurate and reliable data about the critical aspects of the hotel operation, such as occupancy, revenue, expenses, and cash flows. But how do you generate these detailed forecasts? In this course, Cornell University professor Jan deRoos leads you through this analysis using the Hotel Valuation Software he developed with HVS International.

In this course, you will focus on how to optimize a brand's strategy approach to the market. By identifying opportunities and threats to a brand using Porter's Five Forces model, you will analyze how you can strengthen a brand's position. You will then take this analysis a step further with “Z-SWOT”, where you will identify the brand's opportunities and threats in relation to its strengths and weaknesses. You will then create an action plan where you will prioritize strategies that can enable the brand performance to be maximized. By the end of this course, you will have clear strategies on how a brand can best capitalize on its position in the market.

Services marketing is often viewed in terms of outcomes, but services marketing is also an ongoing analytic process. In this course, you will learn how to properly analyze frameworks, tools, channels, data sets, customer behavioral data, decision-making factors, and strategies that support broader marketing decisions. Authored by Robert Kwortnik from Cornell University's School of Hotel Administration, this course will teach you how to review the way marketing works in your organization and how to create and apply a services marketing process.

Real estate development projects have many moving pieces; the project manager guides and aligns resources to bring those pieces together into a coherent, financially successful whole.