Senior Social Content Operations Manager
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Senior Social Content Operations Manager

AirBnB

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Senior Social Content Operations Manager

About the job



Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community you will join:

Reporting to the China Growth Operation Lead, the role will drive team-critical social content operation initiatives and be responsible for social initiative planning, process, execution and coordination across different functions. 

The difference you will make:

This role will partner closely with a dedicated full-function product team and growth operation team to further boost Airbnb brand awareness in outbound travel and attract Chinese outbound travelers via high quality outbound travel content and engaging social activation campaigns across China major social platforms. S/he will identify strategic opportunities, synergies or gaps and actively contribute to China outbound business growth.

A typical day:

  • Responsible for the strategy planning and execution of content marketing and operation projects across mainstream social platforms (e.g. WeChat, Weibo, Xiaohongshu, Douyin, Bilibili, etc.)
  • Strengthening user brand awareness and driving organic traffic to Airbnb to serve our business goals, through multiple social content approaches incl. content seeding and distribution, social topic activation, KOLs/KOCs amplification, third-party content partner co-operation, etc.
  • Independently responsible for the end-to-end implementation and management of the entire social amplification projects, including leading projects kickoffs and After-action review, driving the collaboration among other teams, integrating internal and external resources, mitigating risks and uncertainties and controlling the output quality of media agencies etc.
  • Based on our business goals and user insights, actively inform long-term strategy for content marketing in social media and continue to improve the effect of content operations on long-term business.


Your expertise:

  • 8 years working experience, including at least 5 years' experience in social media operation or content marketing. Experienced in social content operation strategies, principles  and best practices.
  • Familiarity of social marketing & communication tactics across major Chinese social platforms. e.g. WeChat, Douyin, Red, Weibo, and Bilibili, etc. Experience in video platform operation is preferred.
  • Excellent brand sense and content taste.
  • Familiarity with KOLs/Influencers managements .
  • Strong analytical skills and decision making based on insights and analytics.
  • Strong Project Management skills and Influence that could lead initiatives without authority.
  • Solid track record of dealing with ambiguity and unanticipated changes while achieving high-quality output.
  • Excellence in cross team communication among teams and external agencies. 
  • Passion for Airbnb and outbound travel, be creative and self-motivated.
  • English could be the working language.


China LinkedIn User : Please go to Airbnb career website to apply.

Your Location:

This position is China - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. Your recruiter will inform you what cities you are eligible to work from depending on your personal legal working identity and Airbnb internal policies.

Our commitment to inclusion & belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

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Senior Social Content Operations Manager

West End, London, United Kingdom

Full-time, Indefinite

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