Director, Brands Activations, Premium & Select Brands

[{{ $ | translate}}] Director, Brands Activations, Premium & Select Brands
Asia/Pacif/Australia Region


Job description

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

The Director, Brands Activations for Premium & Select Brands is responsible for developing the strategy and pull-through of Premium & Select brand initiatives for the Premium & Select brands in APAC.  This position partners with the continent operations team, the area teams across APAC as well as the respective global brand teams to ensure localized and on-brand execution in the hotels.  In addition, this position will partner with the Premium & Select brand directors to align on key guest experience initiatives to develop and execute in continent.  This role acts as a brand advocate in the continents for the Premium & Select brands.
Responsible for the management of the following brands as determined by the VP:
  • Premium & Select brands
  • Responsible for project managing the APAC-led guest experience programs for the Premium & Select brands
Education and Experience
  • Lodging industry experience is strongly preferred
  • Prior Premium & Select brand management experience required
  • Experience partnering with global brand management and marketing teams is strongly preferred
  • Experience managing and marketing brands is strongly preferred
  • Good presentation and communication skills
  • Ability to handle the complexities of working with owners and key stakeholders
  • Strong team player and ability to foster relationships and collaborate across disciplines
  • University degree preferred or qualifications in related field preferred but not essential.
Managing Projects and Priorities
  • Develops specific goals and plans to prioritize, organize, and accomplish work for self and direct report.
  • Provides direction and assistance to other teams regarding projects. Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Thinks creatively and practically to develop, execute and implement new plans or programs. Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Plans, develops, implements, and evaluates the quality of the teams’ operations.
  • Provides recommendations to improve the effectiveness of processes or programs.
  • Understands and meets the needs of key stakeholders.
  • Supports achievement of performance goals, budget goals, team goals, etc.
Brand Strategy & Planning
  • Partners with the Premium & Select brand directors to determine brand-specific guest experience initiatives. 
  • Partners with Area teams and key hotels to execute proof of concept brand initiatives, as needed
  • Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
  • Educates/communicates consumer insights
  • Acts as the advocate of the Premium & Select brands in continent.
Brand Performance & Development
  • Pulls through global brand strategies (guest experience) while ensuring alignment to APAC and market specific objectives
  • Responsible for the effective pull-through and localization of new brand initiatives in APAC
  • Partners with AVPs and other market resources and provides regular brand updates.
  • Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives
Operations & Culture
  • Works closely with properties and (Continent Operations) CLS organization to ensure on-brand implementation of brand operating standards, procedures, and brand operations-driven programs.
  • Provides opening brand support for key new hotels, coordinates with CLS and Area Directors of Operations and Marketing to ensure all elements of the ‘opening countdown’ including opening countdown, training, etc. are executed on brand. Provide guidance to hotel opening teams to ensure branded critical path document for openings and conversions are developed and maintained.
  • Provides input on the turnaround process for off-strategy hotels.
  • Partners with the CLS organization and HR to deliver talent strategies (as appropriate) for high potential GMs and Excomm leaders.
  • Partners with Leadership & Development team to ensure brand education and service training materials are up-to-date for on-property and above property teams.
Marketing & PR
  • Responsible for executing customer-facing brand voice/collateral development, photography, etc. and ensuring those materials are on-brand
Growth & Development
  • Partners with Development as needed to support them in immersing prospective new owners into the brand, its strategies and positioning.
  • Works with Development Marketing team to produce toolkits and resources, conducts owner brand immersions and site visits to support development in securing on-strategy projects for the brand.
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.
  • Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
Building Relationships
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
  • Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.
Generating Talent and Organizational Capability
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Creative Expression-The ability to generate novel ideas or strategies, and to communicate them with unusual, clever, or novel methods that captivate and influence others.
    • Brand Management-The ability to generate marketing strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.
    • Communications and Media-Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


See description

Job type
Tsim Sha Tsui, Hong Kong
Sales & Marketing
Starting in
As soon as possible

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