Director, Market and Digital Research, Asia Pacific

[{{ $ | translate}}] Director, Market and Digital Research, Asia Pacific
Asia/Pacif/Australia Region


Job description

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

The Director, Market and Digital Research, Asia Pacific, is the market and digital research expert for the Asia Pacific Continent, utilizing leading market research techniques to create breakthrough Consumer Insight, guide business strategies, and support broader Asia Pacific Continent objectives. The Director, who will be co-located with the Asia Pacific team in Hong Kong, is responsible for conducting and managing primary research efforts for key business stakeholders in Asia Pacific, and for leading the Asia Pacific component of global research efforts.  The Director is responsible for managing vendors to execute against market research needs, and delivering impactful client-ready presentations on the outcomes from market research efforts. This position works closely with the Customer Experience Advisors in Asia Pacific and at HQ to design and execute leading-edge market and digital research projects to answer key business questions in Asia Pacific.  This person also works closely with the Director, Market Research Platforms, to ensure the adoption of leading-edge techniques and vendors, and to effectively pull through findings from enterprise-level platforms (e.g. brand health) to day-to-day research projects. The Director is considered the Asia Pacific Continent team’s authority in the area of market research, working closely with APAC BMSC (brand, marketing, sales & consumer service) team.This position is based in Marriott International’s Asia Pacific office in Hong Kong.
Education and Experience
  • 6+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in consumer research and/or project/program management positions.
  • Bachelor’s degree required, preferably in a consumer- or analytics-oriented discipline (e.g. consumer marketing research, operations research, economics, statistics, social psychology, consumer psychology).
  • Master’s or other advanced degree in a marketing or research discipline desirable
  • Demonstrated ability to manage projects, programs and vendors to impactful business outcomes
  • Fluency in Mandarin Chinese is required, native speaker is strongly preferred.
  • Understanding of the Asia market dynamics, extensive experience conducting market research in Asia, particularly in Mainland China
    Key Skills and Experience
  • Demonstrated expertise in customer research methods (e.g. survey design, statistics, sampling theory, in cross-cultural settings – highly desirable).
  • Extensive experience leading complex, high profile, multi-brand research initiatives and programs
  • Extensive experience in conducting qualitative and quantitative market research studies including complex analyses such as conjoint, segmentation and brand tracking. 
  • Strong communicator, solid track record of advancing business direction and strategies and ability to influence change
  • Outstanding vendor management and project management skills
  • Highly effective oral/written communication abilities; and excellent presentation skills
  • Innovative thinker with broad business view; can balance strategic and financial perspectives


Lead and manage market and digital research efforts in the Asia Pacific Continent, with implications to the global landscape and specific brand strategies.
  • Plans and leads execution of market and digital research efforts within the Asia Pacific Continent, either Continent-directed, or as a component of a global program (e.g. brand health survey, consumer segmentation).
  • Provides thought leadership and standards of practice to design and execute market and digital research projects (e.g. optimal research approach and methods to use to generate insights on consumer preference/behavior and to inform strategy and practice).
  • Plans/leverages research/intelligence efforts across Asia Pacific to optimize investment and maximize value to the Asia Pacific Continent team and to MI.
  • Collaborates with Consumer Insights Advisory team and broader Customer Experience team to determine where and how market and digital research techniques are deployed to address business issues and opportunities with consumers in Asia Pacific. 
  • Collaborates with Marriott Digital team to design and execute digital path/multivariate testing on digital platforms to support insight generation on the digital experience for Asian customers.
  • Represents Consumer Insights in Asia Pacific Continent forums as the market and digital research expert.

Managing and Conducting Human Resources Activities

  • Builds strong relationships with stakeholders, team members, and vendor partners.
  • Demonstrates advanced knowledge of function-specific procedures.
  • Keeps up-to-date technically and applies new knowledge to job.

  • Performs other reasonable duties as required for this position.

  • Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace. 
  • Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • Analysis-The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data.
    • Research-Skill in collecting information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc. The ability to know when to seek addition information and where to look to find it.
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension - Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


See description

Job type
Tsim Sha Tsui, Hong Kong
Sales & Marketing
Starting in
As soon as possible

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