Director of Marketing and Communication-Conrad Hangzhou

[{{ $ctrl._job.status.name | translate}}] Director of Marketing and Communication-Conrad Hangzhou
Conrad Hangzhou

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Job description

Job Summary


•       To plan, budget and execute overall marketing and communications plan, including media plans, publicity campaigns, public relations, partner marketing, etc.


负责计划,制定预算及实施市场传讯计划,包括媒体计划、宣传活动、公共关系、市场合作伙伴等。



•       To identify and establish marketing partnership with luxury consumer brands and key financial institutions to organize upscale and brand-relevant events for the continual awareness of the hotel in the niche consumer market.


与奢侈品牌及主要金融机构建立市场合作关系,组织主流的品牌相关活动来持续性的建立酒店在消费市场中的地位。



•       To plan, budget and execute the hotel''s advertising campaigns.


负责酒店广告活动计划、预算及执行。



•       To develop good business relations with the media (print, broadcast, web, etc) and implementation of the hotel''s publicity campaign.


与媒体保持良好的商业关系(印刷、广播、网站等),展开酒店宣传活动。



•       To coordinate and implement a communications plan for the hotel''s activities and promotions in coordination with various revenue-generating departments in the hotel (i.e. sales, food and beverage, spa, etc.)


结合酒店内不同的预算支出部门(如:销售、餐饮、SPA等)制定酒店活动及推广的传讯计划。



•       To manage a complete, targeted database and direct mail campaigns to promote the hotel''s business.


负责完善目标数据库,并且通过直投、直邮来推广酒店的生意。



•       To provide overall supervision of production of hotel printed materials to ensure compliance with Conrad brand guidelines.


负责统一监管酒店印刷品的生产,确保与康莱德品牌相符。



•       To monitor and control expenses based on approved Sales and Marketing budget.


在批准的市场销售部预算上,控制支出费用。



•       To manage hotel standalone bilingual website, via content management system.


通过内容管理系统,管理酒店独立的双语网站



•       To manage all e-commerce communications in line with Conrad policy. To oversee implementation of online marketing activities.


根据康莱德酒店管理所有网络商业沟通。监管在线市场活动的操作。



•       To coordinate and implement various hotel projects in liaison with other hotel departments and/or outside organizations/government bureaus.


与酒店其它部门和/或酒店外部组织/政府联络,统一落实不同的酒店市场项目。



•       To assist in the preparation of an annual hotel marketing plan based on the hotel''s Revenue Plan.


根据酒店效益计划,协助准备酒店年度市场计划。



•       To supervise Public Relations Manager in executing media and pr plans, as well as organizing niche customer events based on the marketing and communications strategies


监督公关经理制定媒体公关计划,安排特定客户宴会、活动及传讯计划。



•       To supervise the activities of the Graphic Designer and ensure all work requests are executed in a timely manner and conform to Conrad brand guidelines.


监督美工的工作,确保所有工作都及时完成并且符合康莱德品牌。

What are we looking for?
What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!


Requirements

See description

Job type
Fulltime job
Location
Hangzhou, China
Department
Sales & Marketing
Starting in
As soon as possible

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