[{{ $ctrl._job.status.name | translate}}] Director of Sales & Marketing
Crowne Plaza Brussels Airport


Job description

There’s nothing complicated about dealing with business people.
They’re just people. Doing business.

By day, international marketing superhero. By night: fluffy bath robe and a box set.
Like Liz, who’s left her laptop cable in the cab. Or Mario, who’s secretly missing his cats. The early riser, who’s first in the gym. The sales team preparing for the ‘big pitch’ over a freshly prepared lunch. At Crowne Plaza Hotels and Resorts, we embrace the new world of business and understand that Modern business travellers want a hotel (and a hotel team) that understands and supports them, helping at every turn.

As Sales & Marketing Director you’ll develop and implement sales and marketing strategies for the hotel, create and implement tactical plans and ensure revenue goals are achieved.

Your day-to-day:

People management

- Manage daily sales activities
- Plan and assign work ensuring you always have the right staffing numbers
- Develop your team and improve their performance through coaching
- Create performance and development goals for colleagues
- Train colleagues to make sure they hit hotel revenue goals
- Drive a great working environment for teams to thrive
- Interact with outside contacts: guests, vendors and other contacts as needed
- Develop and maintain great working relationships with key clients

Financial management

- Hit all personal/team sales goals and maximise profitability
- Help prepare the departmental budget and financial plans
- Create and implement sales plans
- Produce monthly reports and sales forecasts
- Coordinate activities to increase revenue and market share
- Create and develop special events and sales blitzes
- Attend trade shows and major market events locally and nationally to
promote new business

Guest Experience

- Provide guests with information
- Schedule conventions and/or business activities at the hotel
- Lead marketing efforts to up sell

Responsible Business

- Work closely with key business leaders & representatives
- Communicate aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities
- Work with advertising agencies, consulting firms & vendors
- Raise awareness & repurtion of your hotel and the brand
- Identify improvements to marketing activities & overall sales performance
- Ad-hoc duties, unexpected moments when we have to pull together to get a task done


- Previous experience as Assistant S&M Director or S&M Director
- Excellent verbal and written communication skills
- Excellent listening, negotiation and presentation skills
- Proven ability to position product against competitors
Job type
Fulltime job
Brussels, Belgium
Management, Sales & Marketing
Dutch (optional), French (optional)
Starting in
As soon as possible
Other benefits
We’ll reward all your hard work with a great salary and benefits – including great room discount and superb training. Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve.

Crowne Plaza Brussels Airport

The contemporary Crowne Plaza Brussels Airport is located a stone’s throw away from Belgium National Airport and next to the Brussels Ring, which connects to all major capitals in the Benelux.

The hotel is part of “The Corporate Village” which consists of 76,000 m2 office space and is home to many national and international companies.
All 315 guest rooms, including a range of suites and a Club Floor, are designed using the latest trends and are the perfect haven of peace.

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