Marketing Specialist
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Marketing Specialist

Crowne Plaza Geneva



Marketing Specialist

About the job

About us

As the world's largest family of luxury hotels, we all take great pride in being genuine ambassadors of InterContinental® Hotels & Resorts.

Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world.

Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience.

At Crowne Plaza® Hotels & Resorts, we embrace the new world of business and understand that modern business travellers want a hotel (and a hotel team) that understands and supports them, helping at every turn.

Awarded the Great Place to Work certificate since 2020, our two properties, InterContinental Genève and Crowne Plaza Geneva are proud to offer an inclusive, supportive and stimulating work environment. Our diverse teams are the secret to our success. We encourage each and every one to develop their potential through internal mobility opportunities, training and on-the-job learning.

Your day-to-day

Join us as our new Marketing Specialist.

For InterContinental Genève and Crowne Plaza Geneva, your main duties will be to:

  • Preparing graphic design work to be accomplished by gathering information and materials and planning concept.
  • Coordinating, designing and managing graphical content for all of platforms.
  • Producing videos, photography, animated graphics and other electronic multimedia.
  • Ensuring that the online content and photos allow the optimization of the sales process.
  • Identifying target market, creating a brand image and maintains marketing campaign.
  • Monitoring ROI and the impact of marketing actions by measuring effectiveness of campaigns.
  • Ascertaining the objectives of a content strategy.
  • Preparing newsletters and emailing campaigns and taking care of distribution through the different tools.
  • Writing blog and actuality page, detail content on our partner offers, OTAs content, and website.
  • Maintaining awareness on best practice marketing techniques/tools to achieve successful campaigns and promotions.

What we need from you

With a Higher Degree in Digital Marketing, you have an experience in a similar position within a hotel establishment is highly desirable. A proven experience in the creation of emailing campaigns. Knowledge in graphic design (Adobe Suite) is a plus.

Fluent French and English. Mastering German or another foreign language of one of our target markets (Germany, China, India, Italy, Middle East, Netherlands, Russia) is highly desirable.

Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods.

Excellent computer skills and knowledge of statistical tools (Google Analytics and Google AdWords), social networks and referencing (SEO and SEA).

You are a rigorous, well-organized, creative, dynamic and multi-skilled person. You are acknowledged for your written communication and attention to detail as well as for your result orientation.

This position is opened to Swiss citizens and work permit holders as well as EU passport holders.

Diversity and inclusion are important to us: all applications are welcome.

What we offer

We’ll reward all your hard work with a great salary and benefits – including a great room discount and superb training.

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve.

The company

The Crowne Plaza Geneva pulls out all the stops to create your home away from home. In a setting combining elegance and comfort, you'll be attended by friendly and professional staff. The hotel provides excellent services to ensure that your visit to Geneva is unforgettable.

Located in the district of Cointrin, the Crowne Plaza Geneva is close to the airport, railway station, city centre and those places at the heart of city life – venues like the Palexpo Conference Centre where the famous Geneva Motor Show is held every year. Whether you come to Geneva on business or simply to discover the city of Calvin with all its treasures, the Crowne Plaza Hotel offers you Swiss quality and an ambiance that marries elegance and simplicity.

The Crowne Plaza Geneva is also the ideal venue for organizing your events. The hotel can assist you in organizing gala dinners, conferences, private functions and even wedding receptions. Our excellent service is available to you to guarantee a successful event.

Even if you're just passing through, come and enjoy a gastronomic experience in our restaurants Seventy5 or Le Jardin. Don't forget our Sunday brunches, a mouthwatering treat for all the family.

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Marketing Specialist

Geneva, Switzerland

Full-time, Indefinite

Start Date:As soon as possible

Latest start date:

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