As Executive / AM Marketing, you will develop and implement the marketing plan and activities for the hotel to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs.At Crowne Plaza we look for people who are dynamic, confident and ambitious; people who excel in their role and help our guests succeed too.
Your day to day
Financial returns: • Manage and control marketing budgets by using resources effectively • Develop and own promotional activities, marketing channels and the production of marketing materials for specific events • Implement PR campaigns to celebrate successes and awards and the promotion of product Guest experience: • Create, develop and market key events for the hotel, especially during key business periods • Communicate effectively, to target markets, the amenities and benefits of the hotel, including hotel refurbishments, food and beverage provisions, conference, banqueting and events • Work with local third party partners, including local media, and maintain professional working relationships with local official bodies • Create and maintain a comprehensive media and marketing contact management system relevant to the target audiences of the hotel • Work closely across all hotel departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required • Manage and promote the hotel on IHG brand website. • Respond to media enquiries when approached for comments and/or reports • Research and develop new opportunities within key target markets • Communicate with internal Event Managers on all aspects of specific event organisation and promotion • Develop and support the Marketing Coordinator/ Marketing & PR Executive, where applicable • Produce monthly reports as required Responsible business: • Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions. • Engage in the hotel CSR activities on timely manner. People: • Manage day-to-day marketing activities, plan and assign work, and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance, and recognise good performance. • Educate and train marketing team that is responsible for developing new and implementing exisiting marketing strategies. Ensure staff is properly trained and has the tools and equipment to carry out job duties. • Work with other department managers to ensure proper staffing levels.
What we need from you
Master’s/Bachelor’s degree / higher education qualification / equivalent in Marketing specialisation or related field, and two to four years of experience in a hospitality or hotel marketing setting with direct supervisory experience, or an equivalent combination of education and work experience
What we offer
Great Work Environment.