Manager - Digital Analytics (ABC News)

[{{ $ | translate}}] Manager - Digital Analytics (ABC News)
Disney ABC Television Group

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Job description

ABC News is seeking a Manager – Digital Analytics to join the Audience Development team. In this role, s/he will be a critical team member tasked with creating actionable, robust, innovative analytical insights that drive digital video audience growth across all digital platforms.
We are seeking a candidate who can work effectively across product, editorial, and engineering teams to analyze data from a variety of data sources and recommend video growth strategies that span all lines of business including content generation and product development. The candidate will have demonstrated the ability to analyze trends in digital environments, and to work collaboratively in a matrixed organization. Responsibilities
  • Use data and analytics to understand and grow the ABC News digital audience across all platforms
  • Partner with product, engineering, and editorial teams to design and analyze experiments that measure video audience growth and drive strong ROI.
  • Partner with product, engineering, and editorial teams to understand editorial and product questions around digital video, and generate insights that drive best practices.
  • Build, design, and maintain efficient reporting capabilities and new KPIs that help drive business growth.
  • Participate in aspects of data management and policies including data analysis, data modeling, and data quality.
  • Present findings to team members and newsroom staff
Basic Qualifications
  • Minimum two years of relevant experience working in web / digital / mobile analytics or in web-based businesses
  • Minimum two years experience working with digital data data gathering tools(E.g. Comscore, Google Analytics)
  • Knowledge of the digital media ecosystem
  • Experience telling a story with data
  • Strong communication, presentation, and analytical skills
  • Familiarity with digital video
  • Comfortable working in a fast-paced and highly collaborative environment
Preferred Qualifications
  • Experience with SQL and/or other programming languages
  • Experience with statistical tools such as R
  • Experience with defining, implementing and analyzing A/B and multivariate experiments
Required Education
  • BA or BS from a four year accredited college or university


See description

Job type
New York, IA, United States
Starting in
As soon as possible
Duration of the contract

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