Audience Development Coordinator

[{{ $ | translate}}] Audience Development Coordinator
Disney Consumer Products and Interactive Media

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Job description

The Audience Development Coordinator will support content planning and execution on the Disney brand social channels (Facebook, Twitter, and Instagram), reporting to the Audience Development Manager. Candidate should be a creative, detail oriented, multi-tasker who thinks critically, thrives under pressure, and takes initiative in a highly collaborative environment in order to contribute to the success of TWDC in all social environments.
ResponsibilitiesAssist the audience development team in all aspects of growing audiences on digital platforms through content creation, project management, page moderation, strategy, and more, including:
  • Create and schedule digital content and posts, write copy, and field incoming interdepartmental requests to distribute across a variety of digital pages/voices
  • Coordinate creative assets from internal design team and manage delivery on deadline
  • Light analytics and social media metrics reporting
  • Provide regular updates to relevant business units, ensuring goals are being met and providing recommendations and best practices when necessary
  • Monitor and report platform updates, bugs, or changes that affect day-to-day execution or overall community management
  • Brainstorm and attend meetings to assist with strategy and provide creative ideas
  • Capture high quality digital content at events such as press junkets, influencer events and red carpets
Basic Qualifications
  • Excellent copywriting skills and flawless grammar, with a proven ability to translate traditional marketing content into engaging and brand relevant conversations
  • Strong communication skills, both written and oral, and the ability to interface with cross-functional teams in a professional and polished manner
  • Demonstrable technical understanding of and interest in the major social media platforms and their best practices, including Facebook, Twitter, Instagram, Snapchat and YouTube
  • Working understanding of social media analysis and performance tracking
  • Strong work ethic and high level of confidentiality, using good judgment as a brand steward and adhering to strict brand guidelines with an exceptional sense of accountability
  • Highly flexible with the ability to manage and shift between multiple projects in a fast-paced environment; detail-oriented while having an eye for the big picture
  • Resourcefulness and demonstrable critical thinking skills when working under pressure to meet tight deadlines
  • Light Photoshop and design skills
Preferred Qualifications1-2 years experience working in social media; strong internships will be considered Required Education Bachelor’s degree in a related subject, preferably Communications or Marketing Company Overview DCPI is the business segment of The Walt Disney Company that brings stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps, books and console games. DCPI comprises four main lines of business: Licensing, Retail, Games and Apps, and Content. The combined segment is home to world-class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.


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Job type
Glendale, AZ, United States
Starting in
As soon as possible

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