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CRM Marketing Executive
Dorchester Collection

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Job description

We are looking for a CRM Marketing Executive to join our Digital team within our Corporate Office, to work primarily on development and delivery of CRM email campaigns and target optimisation within the email platform for our Collection of nine hotels.

The CRM Marketing Executive will:
- Deploy frequent email communication via Adobe Campaign - query of RFM segmentation, delivery labelling using specific naming convention, exclusion settings based on frequency and understanding of the required campaign splits
- Assist with campaign pipeline management – update campaign planner, project management system (Basecamp), keep track of in progress / sent campaigns and assist in management of campaign elements through execution
- Validate hypothesis to target engagement and revenue drivers in partnership with Hotels and wider Digital team, based on key learnings from analytics
- Work with Business Intelligence team on troubleshooting and further development of the reporting and insights platform
- Build and test templated HTML emails with additional support from a development agency
- Conceptualise and design emails for ad hoc brand campaigns
- Create ‘pixel perfect’ web-ready image elements for email such as templated collages
- Overall responsibility for maintaining effective briefing systems
- Project manage the implementation of new developments (automation) in Adobe Campaign
- Support the system migration to a new ESP platform
- Carry out any other administrative support duties and responsibilities as assigned

Requirements

Essential Functions & Physical Requirements:

- Strong communication skills and methodical approach
- Analytical, data driven and results focussed
- Capacity to read situations and respond accordingly when dealing with stakeholders
- Excellent organisational and time management skills with the ability to multitask and prioritise workload with strong attention to detail
- Creative, with an eye for aesthetics and design
- A strong command of both written and spoken English is required; additional languages such as French/Italian would be an asset
- Needs to be a self-starter and show initiative
- This role is based at the Dorchester Collection corporate office in London; candidates are required to have current eligibility to work in the United Kingdom


Qualifications and Desirables:

- Experience in a fast moving, dynamic environment. Knowledge of luxury sector and/or hotel market is desirable
- Strong experience of using ESP/CRM platforms – preferably Adobe Campaign
- Experience in email marketing and knowledge of CRM systems and databases
- Experience in executing, measuring and analysing high-frequency email campaigns
- Must be familiar with email testing environments such as Litmus or Email on Acid
- Understanding of GDPR and data privacy best practices for email and CRM
Knowledge of HTML and CSS, especially HTML email development and responsive email design
- Experience in digital marketing would be advantageous
- Experience in designing in Adobe Creative S

Details

Job type
Full-time
Location
London, United Kingdom
Department
Sales
Languages
English
Starting in
As soon as possible
Duration of the contract
Indefinite
Other benefits
Our success is a result of our employees. We believe that everyone part of our team should share the rewards. For this position, here are just some of the benefits you will receive: Complimentary nights with breakfast within all Dorchester Collection hotels 20% spa discount Seasonal parties and local social events Incentive Award Cards for Workday meals Full Benefits Guide to be provided

Dorchester Collection

Nine iconic addresses, nine extraordinary hotels, one unique collection.
One global compass guiding you to the only destinations you’ll ever need.

But what will make it your collection?
Perhaps we’ll be a second home, where you’re always in the place to be.
Or the canvas for golden moments that create your treasured memories.
We may simply provide a true sense of belonging ‒ wherever you are.

For in yesterday’s rich heritage you’ll find our knowledge and experience.
In today’s beautiful surroundings you’ll feel our craftsmanship and splendour.
In tomorrow’s memories you’ll know the warmth of our team.
But only you can decide how you’ll write our future legacy.

So, be our guest. Be our story. Be whatever your heart desires.
We’ll be honoured to take care of you.

Welcome to Dorchester Collection.
Iconic Hotels in Iconic Places.

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