Digital Marketing Director
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Digital Marketing Director

About the job



Digital Marketing Director at EF Education First

EF Academy (a division of EF Education First) is looking for a highly motivated Digital Marketing Director, who can combine strategic thinking and hands-on operational execution, to join its Global Marketing team in Zurich. Working closely with the Head of Marketing and the Admissions Teams, you will be managing the team responsible for the design and the implementation of engaging cross-channel experiences across the entire customer journey, identifying digital solutions and ideas that will efficiently drive new enrollments to our International Boarding Schools in Oxford, New York, and Pasadena.   

Your Responsibilities  

  • Work closely with the central management team and our admissions teams worldwide to define, implement and manage the strategy for the digital customer experience.
  • Lead a team of digital advertising and marketing automation experts to achieve efficient business growth through digital channels at a global level.
  • Oversee planning, management, and optimization of digital advertising campaigns, with a focus on search and social media channels. 
  • Design marketing automation strategies to develop and reinforce relationships with prospective students and their families in the enrollment journey, and lead their implementation.  
  • Work closely with the in-house search engine optimization team and with other departments of EF Education First to design and oversee the entire digital experience.
  • Evolve the measurability of digital activities and investments towards the understanding of the role and the importance of each touchpoint.
  • Stay up to date with best practices, with a persistent eye on new channels and competitor techniques.  


Your profile  

  • You have five or more years of experience in digital marketing strategy.
  • You are a digital native with an analytical mindset and you know how to use data to drive decisions. 
  • You are goal-oriented, with a strong entrepreneurial spirit and passion for innovation. 
  • You have very strong logical and deductive reasoning.  
  • You are a motivating team leader who can build high-performing teams and foster collaboration and open communication across a global organization.  
  • You have a BA or BS degree in business, marketing, or equivalent. 
  • Direct experience in any of the following fields is a plus: search engine optimization, e-mail marketing, conversion rate optimization. 
  • Digital agency or startup experience is a plus. 
  • Any additional experience in growth marketing is a plus.


Requirements  

  • Fluent in English (written and spoken) - other languages are a plus.  
  • Be eligible for a Swiss work permit.  


EF is an equal opportunities employer. We offer a wide range of benefits ready for our team members to enjoy during weekends, after work and with friends & family, including:  

  • Discounted passes to local destinations and tourist hot-spots such as mt. Titlis or Kunsthaus Zurich. 
  • Free membership for our newly built gym, or get involved with our variety of sports teams.  
  • Seasonal and monthly office events including holiday parties, ski trips and happy hours.  
  • Discounts on a wide range of local restaurants, shops, hotel stays and EF products.  


Whilst working in our newly built state-of-the-art office in the heart of Zurich, you’ll constantly be able to enjoy all of the above deals and many more that EF have to offer. 

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Digital Marketing Director

Zürich, Switzerland

Full-time, Indefinite

Start Date:

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