Associate Manager, Advertising and Marketing Intelligence

[{{ $ctrl._job.status.name | translate}}] Associate Manager, Advertising and Marketing Intelligence
ESPN

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Job description

Working at ESPN is unlike anything else. That’s because we’re always finding new ways to interact with fans – however and wherever they connect with sports. When you have the latest technology, game-changing ideas and world-class talent on your team, every day is extraordinary.
The Associate Manager position within Fan & Media Intelligence supports ESPN Customer Marketing & Sales multimedia efforts. Responsibilities involve providing day-to-day research support for multiple sales teams (both NY and regional offices) that are calling on agencies by identifying client needs and developing custom solutions. Proactively compile and analyze behavioral and attitudinal data to determine trends in media usage, sports consumption, brand affinity and fandom. Assists with analysis of audience data to best position ESPN assets across platform. Collaborate with internal supports group to create collateral materials for client-specific presentations and assists in development of tactical client-focused research strategies. Provides insights and perspective around specific categories of interest for ad sales personnel. Position reports to Associate Director, Advertising & Marketing Intelligence. Responsibilities
  • Proven ability to analyze and interpret quantitative and qualitative research in a fast paced environment
  • Takes initiative to identify client needs and develops custom solutions
  • Experience with syndicated media research tools including Nielsen TV ratings products, comScore Media Metrix, comScore TV Essentials, MRI / Simmons, Adobe, Nielsen Monitor-Plus, and TNS / Kantar Media preferred
  • Knowledge and experience with Data Visualization software (Tableau) and statistical analysis tools (SPSS) preferred
  • Demonstrate excellent written and verbal communication skills
  • Must be proficient in applications such as Excel, Word and PowerPoint
  • Ability to compile and analyze behavioral and attitudinal data to determine trends in media usage, sports consumption, brand affinity and fandom
Basic Qualifications
  • Typically has 2-3 years of marketing, media, or consumer research experience
  • Has sound understanding of research sources and methods in specific area of responsibility
  • Advanced user of required research systems
  • College degree in Communications, Marketing, Research, Advertising or related field (or other college degree with relevant work experience)
  • Proficiency in data analysis and interpretation of media/marketing information required
  • Media and/or market research experience; a concentration in advertising research preferred
  • Strong organizational skills, and excellent written and oral communications skills
  • Computer experience with vendor based software, as well as Windows based PC software (PowerPoint, Excel, Word)
  • Ability to work in fast-paced environment required
Required Education
  • High School Diploma
Company Overview At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
Additional InformationESPN is an equal opportunity employer - Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity. Our goal is to create an inclusive workplace for all.

Requirements

See description

Job type
Full-time
Location
New York, NY, United States
Department
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
Indefinite

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