Director of Sales (Reactive)

[{{ $ | translate}}] Director of Sales (Reactive)
Fairmont Singapore & Swissôtel The Stamford

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Job description



Ranked 7th in Top 10 most attractive employers in Singapore – Randstad Employer Brand Research 2018.


Come and join our team at RC Hotels! An exciting and fulfilling career awaits!


We are searching for a diverse group of passionate individuals to work in our two NEWLY REFURBISHED hotels.

Seated conveniently right above City Hall MRT station, we are located within Raffles City Shopping Centre. It is never a dull day within the hotel complex which consists of 13 Food and Beverage establishments, one of Asia’s largest and awardwinning Willow Stream Spa and the cutting edge event and function space, Raffles City Convention Centre.

We believe the finest hospitality experience begins with our colleagues. It is our mission to provide everyone with equal opportunities for growth and success.


Hand in hand with our global team, we strive to provide a safe and dynamic working environment for all.  


Be a part of something big, we will love to hear from you!


Director of Sales Reactive

The position is responsible for driving the Reactive Sales team to increase the business conversion percentage of the hotels, sales administration, sales personnel development, marketing planning as well as function space inventory management.


Summary of Responsibilities:

Reporting to the General Manager, Sales & Marketing, responsibilities and essential job functions include but are not limited to the following: 

  • Establish programs and direct efforts to achieve groups and catering goals based on market segmentation and budget
  • Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
  • Develop annual sales department budget and execute sales programs and activities
  • Prepare departmental budget and forecast, operating within set parameters and ensure effective cost control
  • To establish and maintain rapport with clients, prior to, during and the post conference, exceeding their expectation and encouraging repeat business
  • Expedite function bookings, proposal and event contracts
  • Control function space maximization
  • Participate in development of marketing plan, sales action plan
  • Monitor forecast of all groups and catering segments and identify valley periods of sales emphasis and achieve forecast
  • Monitor function space utilization and holding period of tentative groups to maximize catering revenue
  • Monitor group bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
  • Ensure that all contracts are covered by attrition and cancellation clauses to ensure hotel is protected
  • To carry out other duties as and when assigned by the Management of the Hotel


  • Minimum of at least 8 years of relevant experience in the hotel industry
  • Bachelor Degree/Diploma in a related discipline preferred
  • Possess good communication and interpersonal skills at all levels of management
  • Ability to manage and develop sales portfolio of clients
  • Flexible and able to embrace and respond to change effectively
  • Ability to plan, direct, organize and control the sales personnel
  • Ability to make decision independently
  • Strong leadership quality


APPLY TODAY: Whether you’re launching your career or seeking meaningful employment, we invite you to visit: or to learn more about Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts and the extraordinary opportunities that exist.



At Fairmont Singapore and Swissôtel the Stamford we offer our guests the finest hospitality experience in each of our destinations. Your contribution is important to the success of our Company and we are committed to providing an environment that will foster and reward your efforts. Our teams around the globe endeavour to provide a safe, attractive and dynamic working environment, which will encourage you to take initiative and demonstrate your best abilities. Together we design career plans and unveil new professional perspectives through our various development programs, and with your contribution you will help make your ambitions real. An exciting future awaits!


We regret to inform you that only selected candidates will be notified.




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