Diector of Public Relations

[{{ $ctrl._job.status.name | translate}}] Diector of Public Relations
Four Seasons - Hangzhou

Posted

Job description

Reports To

Director of Sales and Marketing

Summary

Develop and execute strategic PR and communications plan that increases awareness and positive perception of the hotel, its restaurants, services and personnel.

Overview

  • Develop and execute a strategic PR Plan
  • Generate creative content
  • Manage image and reputation management
  • Assist with marketing and promotions

Responsibilities In-depth

  • Is proactive and creative in identifying and developing integrated PR and Social Media programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.
  • Engages in media relations by actively managing professional relationships with local and regional media that will benefit the hotel and company as a whole. Includes hosting media, assisting with photo shoots and supporting social PR.
  • Understands Hotel’s marketplace; well-informed of market trends, including evaluating competitive PR investment; and implements change as dictated by market requirements.
  • Plays a key role in reputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of prospective decisions, developing key messages and managing issues and crisis communications.
  • Uses a strategic approach in overseeing the Hotel’s community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.
  • Ensures the hotel’s web presence (websites, microsites, tactical landing pages, etc.) is aligned with the Hotel’s positioning and business objectives.

Public Relations Tool Kit

  • Press Room
    • Post press releases and updates on the Press Room on a regular basis
  • Social Media
    • Leverage social media channels to amplify key messages and activities, elevating the importance of strategic and creative communication
    • Illustrate the power and resulting impact of improved social currency through effective monitoring and evaluation tools
  • Corporate Tools and Agencies
    • Actively pitch stories to media as well as Corporate Communication channels (PS Weekly, Four Seasons Magazine print and online, blog, Living Values, etc.) and relevant global corporate PR agencies
  • Media Database
    • Effectively maintain thorough, accurate and quality media contact database, including online publications and resource materials
  • Optimize, Monitor and Measure
    • Leverage regional monitoring tools as available

Desired Skills and Experience

  • A minimum of five to seven years experience in public relations
  • A university degree in journalism or communications or equivalent experience in public relations or journalism
  • Strong and effective interpersonal skills
  • Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts
  • Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set
  • A self-starter that can multi-task and prioritise
  • Proficiency in leveraging social media networks and related monitoring tools (Facebook, Twitter, etc.)
  • The ability to create newsworthy events, develop story ideas and follow through with pitch leads

A portfolio highlighting writing samples, project and media plans will be required.

Requirements

See description

Job type
Full-time
Location
西湖区, 杭州市, China
Department
Sales & Marketing
Starting in
As soon as possible

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