Consumer Database and Analytics Manager

[{{ $ctrl._job.status.name | translate}}] Consumer Database and Analytics Manager
Hong Kong Disneyland Resort

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Job description

Career with a Difference
Hong Kong Disneyland delivers world-class service and lifetime memories for our Guests. As a Cast Member, you will be an important part of the Disney Show. Working at Hong Kong Disneyland offers you the opportunity to participate in comprehensive training and experience excellent career development opportunities.
Interested in a career with a difference? Join us now! Responsibilities
  • Lead the company-wide consumer database effort to support the customer relationship management (CRM) loyalty strategy and membership strategy
  • Design and manage customer database platforms and employ advanced analytics to analyze customer behavior and spending, to maximize revenue from various customers groups.
  • Support building the new infrastructure is the first phase of the CRM database effort.
  • Collaborate with multiple departments to achieve overall strategic objectives despite each department may have their own priority and guiding parameters as well as key performance indicators for success.
  • Work closely with revenue management, finance, marketing and related departments to identify gaps in the market and opportunities to increase customer spending.
  • Train and coaching mid-level database professional staff team to ensure seamless execution and quality deployment of database management systems & support the communications.
Basic Qualifications
  • Bachelor’s degree in information systems, computer science, applied mathematics, statistics or social sciences
  • Experience in launching CRM programs using advanced loyalty database, database implementation and management, ideally gained from a user and/or consulting environment in insurance, credit card or personal banking industries.
  • At least 12 years demonstrated experience in financial analysis, system integration and program evaluation will be an advantage
  • Strong communication and interpersonal skills
  • Fluent in both English and Cantonese

Requirements

See description

Job type
Full-time
Location
Lantau Island, Hong Kong
Department
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
Indefinite

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