[{{ $ctrl._job.status.name | translate}}] Director of Sales & Marketing (Chinese National Only) - Jumeirah Guangzhou
Jumeirah Group

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Job description

At Jumeirah we are committed to encouraging and developing our colleagues, in a world class environment. We value diversity and equal opportunity, employing over 14,000 colleagues from over 140 different countries including locations in Asia Pacific, CIS, Central Asia, Western and Eastern Europe, Africa and the Middle East. 
Jumeirah Guangzhou is a Development of a Serviced Apartment (168 keys) and a Luxury Hotel (128 keys) that enjoys an excellent location in the Centre of the Business Hub of Guangzhou, Pearl River New City. Facilities include a World Class Spa and Pool complex, a Ballroom, Lobby Lounge, Western and Specialty Restaurants, two Gyms and a Lounge for Serviced Apartment tenants
About the role
An exciting opportunity has arisen for a highly talented and experienced Hospitality professional to join the Preopening team at Jumeirah Guangzhou. The main purpose of this position is to formulate and direct the implementation of a sales and marketing plan for the SBU, in line with the Group’s sales and marketing strategy, in order to increase the SBU’s visibility and brand reputation, enable the achievement of the SBU’s sales targets as well as position the SBU as a top-of-mind property in its luxury hospitality market.
Your key responsibilities will include:
  • Direct the development and implementation of the SBU’s strategic marketing plan, in line with the corporate marketing strategy, in order to position the SBU as a key player in the luxury industry and consistently reach the targeted audience.
  • Oversee the utilization and optimization of sales managed channels, both direct and indirect, in line with the corporate distribution strategy, and ensure that all managed channels are optimally leveraged to reduce cost of sales while maximizing bookings.
  • Direct the application of appropriate joint marketing initiatives with other SBUs/Regional, through media planning and cross-selling, in order to create synergies and optimize the use of sales and marketing resources.
  • Direct the local adjustment and the implementation of the SBU’s multi-channel advertising and promotional campaigns, through print and social media etc., in order to generate sales for the SBU’s services, offerings and amenities, thus enabling the achievement of the SBU’s sales objectives.
  • Direct and lead the SBU’s evaluation of opportunities for contracted business (group, wholesale, corporate negotiated), in collaboration with the Revenue Management department, in order to ensure that all deals are scrutinized for strategic intent and expected profitability.
  • Guide the preparation of reports detailing the SBU’s sales and marketing performance aligned with the corporate standard
  • Direct the ongoing research of the local/international opportunities to identify market and competition trends in order to adjust sales and marketing efforts accordingly with the objective of continuously enhancing sales and marketing practices.
  • Manage the effective achievement of objectives through setting individual objectives, managing performance, developing staff and providing formal and informal feedback in order to maximize overall performance and team motivation while continuing to deploy resources effectively for growth and further strengthening the employee value proposition.   
  • Ensure compliance to all relevant Health, Safety and Environment management procedures and controls within a defined area of activity so that Jumeirah Group provides world class and luxurious hospitality services to its guests and protect the Shareholders’ interests.
  • Represent the SBU within the international markets with attendance at Jumeirah Roadshows, appointments, trade shows and other necessary events.
  • Provide leadership and direction in the development of budgeted business in relevant target markets. The preparation of the department budget and monitor the financial performance of a given area versus the budget so that areas of unsatisfactory performance are identified, rectified promptly and potential performance improvement opportunities are capitalised upon.
  • Set, implement and monitor annual business plan goals/commercial plan and sales targets within the team with a review quarterly to align the sales incentive.
  • Recommend improvements to departmental policy and manage the implementation of procedures and controls covering all areas of activity so that all relevant procedural requirements are fulfilled while ensuring that Jumeirah Group delivers world class services, excellence, and innovation.
  • Work with all available data to ensure share of business from key, preferred and target accounts in all relevant segments is explored and developed.
  • Co-ordinate the hotel’s PR & Communications strategy to ensure maximum media coverage and brand appropriate content and stories.
  • Make full use of tools and assists to drive profitably revenue for the hotel (BI, CRM, pace reports etc.)
  • Work with all international GSO’s and corporate resources to ensure alignment and maximisation of the brands network and assets.
  • Fully conversant of Chinese market realities (demand, supply, economic), so strategies can be continually modified to suit change in conditions and positive market share growth.
  • Assist as necessary in projects including new openings, sales excellence and standards, mentor programme, segment expertise etc.

About You

In order to be considered for this role, you MUST be a Chinese National.
You will possess at least 8 years of sales & marketing experience with an international luxury hotel.
The suitable candidate will have 2 years experience in a Director level position and proven experience in leading a Sales & Marketing function and developing strategic sales and marketing plans.
You will also possess:
  • Excellent sales and marketing skills and proven ability to steer marketing strategies and plans towards revenue generation.
  • High level commercial & decision making skills.
  • Proven experience in strategic thinking and drawing up strategic sales and marketing plans. 
  • Creative and innovative approach to sales and marketing activities.


See description

Job type
Dubai, United Arab Emirates
Management, Sales & Marketing
Starting in
As soon as possible

Jumeirah Group

JUMEIRAH™ Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards.

The company was founded in 1997 and currently operates 20 hotels in 7 countries. Jumeirah’s promise of STAY DIFFERENT™ delivers imaginative and exhilarating experiences in culturally connected environments offering a thoughtful and generous service.

In line with this promise, the individuality of the Jumeirah portfolio is unmistakable, encompassing Jumeirah at Etihad Towers in Abu Dhabi; the world renowned Burj Al Arab Jumeirah, the world’s most luxurious hotel and recognised as the symbol of Dubai, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London.

Jumeirah Group also manages two five-star luxury serviced residences: Jumeirah Living World Trade Centre in Dubai and Grosvenor House Suites by Jumeirah Living in London; Talise, our spa brand; Jumeirah Restaurants, our restaurant division; the thrilling Wild Wadi Waterpark; and the Emirates Academy of Hospitality Management.

Whenever you stay with us or use any of our services, our aim is for you to come away with a sense of the Jumeirah spirit - a genuinely caring and personal service. In our own words, to STAY DIFFERENT™.

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