[{{ $ctrl._job.status.name | translate}}] Marketing & Communications Manager - Jumeirah Muscat Bay
Jumeirah Group


Job description

At Jumeirah we are committed to encouraging and developing our colleagues, in a world class environment. We value diversity and equal opportunity, employing over 14,000 colleagues from over 140 different countries including locations in Asia Pacific, CIS, Central Asia, Western and Eastern Europe, Africa and the Middle East. 
Jumeirah Muscat Bay is a resort style beach front property with 206 keys and consists of a dive centre, conference facilities, rooms, suites, villas, a spa and a gym.
This luxury resort is located in a picturesque cove of Bandar Jissah, near to Qantab and is nestled between the Hajjar Mountains and the Gulf of Oman. It is located 15 minutes south of the city centre and 40 minutes from Muscat International Airport. 
About the role
An exciting opportunity has arisen for a highly talented and experienced Hospitality professional to join the Preopening team at Jumeirah Muscat Bay. The main purpose of this position is to effectively and efficiently develop the launch and post launch marketing and communications strategies and initiatives for driving Rooms & F&B business (on- and off-line).
You will also manage the naming and positioning of the new opening hotel and all outlets, ensuring brand identity creation, operational collaterals and launch campaign concepts are implemented. You will manage the pre-opening and operational budgets for all new proposed hotels, as well as actively monitor, guide and implement Jumeirah brand standards implementation, alignment/compliance within the new hotel openings.
Your key responsibilities will include:
  • Develop an annual marketing and strategic budget plan for Jumeirah Muscat Bay in cooperation with the Regional Marketing Director, that includes, Channel strategy, CRM, Loyalty, Partnerships & Digital marketing
  • Proactively interact with pre-opening Sales and Revenue teams on development and deployment of direct channel marketing programs that support acquisition and retention tactics
  • Work directly with hotel and regional sales & revenue colleagues to develop direct marketing initiatives that measurably impact room revenue and drive incremental revenue from business extensions including spa, retail and F&B
  • Interact with the Regional MEASA Marketing, Sales & Revenue teams as well as the General Manager for wider campaigns and hotel based marketing activities
  • Work closely with the hotel and brand PR teams, Brand Digital, CRM, Loyalty marketing teams to ensure support of brand performance, VSG and brand marketing & PR strategies
  • Interactions with preopening hotel, operations colleagues for any wider marketing opportunities and ensure smooth coordination of campaigns
  • As a Brand champion, ensure hotel alignment with Jumeirah Brand Strategy; this includes bringing the Jumeirah brand to life among regional colleagues and customers alike
  • Initiate competitive and customer insight projects to help support any direct business opportunities and revenue generating, product/service innovations.
  • Work with Group e-commerce and distribution team to develop regional wide innovative/profitable digital Rooms, Loyalty, Partnerships and F&B marketing strategies
  • Support partnership marketing relationship to launch regional specific Rooms and F&B campaigns
  • Coordinate multi property seasonal rooms, F&B and spa offers from a creative, media and activation perspective
  • Support the Jumeirah Muscat Bay with a robust marketing launch campaign and execute and deliver all operational collateral support
  • Follow up and investigate on market trends and new promotional activities in order to stay the leader in the respective markets
  • Fully support recruitment and talent development of Marketing pre-opening teams as well as manage, motivate and support training activities
About You
In order to be considered for this role, you should have the following: 
  • Marketing/Business Honours Degree
  • Printing management fundamentals
  • Technical understanding of photography, film, rich media
  • Market planning, Project management, basic accounting, strong negotiation skills and clear understanding of ROI analysis
  • Proficiency in new media/digital marketing and distribution
  • Analytical focus with strong quantitative and budget management skills
  • Lead and develop high performance teams
  • Minimum of 5 years hotel/regional marketing experience in a similar role
  • Outstanding verbal and written communications skills and the ability to persuade others to consider a different point of view
  • Excellent interpersonal and communication skills with the passion in team building and motivation
  • Strong knowledge of all media forms, consumer research and marketing campaign development/management.
  • Creative and a critical trained eye for creative review
  • Multiple language skills including Arabic (desirable)


About the Benefits

This position offers a highly competitive salary and package which includes; housing allowance, medical and dental coverage, pension, life and accident insurance, retail and leisure discounts, 50% discount off property F&B Outlets and reduced hotel rates. Married colleagues will enjoy family benefits for up to two children which include education assistance.


See description

Job type
Dubai, United Arab Emirates
Communication, Management, Sales & Marketing
Starting in
As soon as possible

Jumeirah Group

JUMEIRAH™ Hotels & Resorts are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards.

The company was founded in 1997 and currently operates 20 hotels in 7 countries. Jumeirah’s promise of STAY DIFFERENT™ delivers imaginative and exhilarating experiences in culturally connected environments offering a thoughtful and generous service.

In line with this promise, the individuality of the Jumeirah portfolio is unmistakable, encompassing Jumeirah at Etihad Towers in Abu Dhabi; the world renowned Burj Al Arab Jumeirah, the world’s most luxurious hotel and recognised as the symbol of Dubai, Jumeirah Beach Hotel, Jumeirah Creekside Hotel, Jumeirah Emirates Towers, Jumeirah Zabeel Saray and Madinat Jumeirah in Dubai; Jumeirah Messilah Beach Hotel & Spa in Kuwait; Jumeirah Dhevanafushi and Jumeirah Vittaveli in the Maldives; Jumeirah Himalayas Hotel in Shanghai; Jumeirah Frankfurt in Germany; Jumeirah Port Soller Hotel & Spa in Mallorca, Spain; as well as Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London.

Jumeirah Group also manages two five-star luxury serviced residences: Jumeirah Living World Trade Centre in Dubai and Grosvenor House Suites by Jumeirah Living in London; Talise, our spa brand; Jumeirah Restaurants, our restaurant division; the thrilling Wild Wadi Waterpark; and the Emirates Academy of Hospitality Management.

Whenever you stay with us or use any of our services, our aim is for you to come away with a sense of the Jumeirah spirit - a genuinely caring and personal service. In our own words, to STAY DIFFERENT™.

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