Marketing Executive
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Marketing Executive

About the job

Lapita is a Polynesian themed hotel, located in the heart of Dubai Parks and Resorts. A hotel which is dedicated to families and friends who want to stay close to all the activities that the theme parks will be offering. With 504 rooms, including 60 suites and 3 villas, Lapita is the perfect relaxation point after a day of adventures and fun. Part of Marriott's Autograph Collection this amazing hotel offers five food and beverage outlets, two outdoor pools and a lazy river, a spa and health club, Luna & Nova Kids & Teens Club as well as meeting and event facilities. The hotel's name was inspired by the pre-historic Pacific Ocean people and their journey and settlement into the Islands ( the Lapita movement ). The design draws its inspiration from the exotic Polynesian tropical landscapes, featuring Polynesian flowers, lagoon-style pools, and themed activities.

 


JOB SUMMARY 

The Marketing Executive is responsible for supporting the Manager and Director of the department in all areas of marketing communications with major focus related on F&B and catering initiatives.

 

Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott. Recognize opportunities to up-sell the customer and sell enhancements to create a better Marriott experience or event. Encourage guests or callers to purchase or schedule preview package sales/tours. Explain details and requirements related to attending a sales presentation to potential owners. Verify that individuals meet eligibility requirements for preview package sales/tours prior to scheduling a tour for a Marriott vacation club property. Determine and give complementary to guests as gifts for their patronage (e.g., rewards points, show tickets). Answer guest questions about property facilities/services. Receive, record, and relay messages accurately, completely, and legibly.

 

Candidate Profile

Experience 
 

Skills and Knowledge

 

Business Results

Balanced Scorecard Results:  Implements strategies and executes activities to drive and continuously improve financial results, guest satisfaction, human capital index and market share.

 


 

Essential Functions
 
Main Responsibilities:
  • Assist with the hotel public relations plan as part of the overall communications program, which maintains and enhances the stature of the hotel, its personnel and services.

  • Assist with the marketing communications plan including local advertising, printing, radio and direct marketing.

  • Major focus on F&B PR and Marketing for individual property support.

     

    Public Relations Focus (in detail):

  • Together with the team maintain a steady flow of information which favorably presents the hotel’s dining promotions and outlets.

  • Create ideas and feature stories with particular reference to F&B offerings for articles that local media can use.

  • Distribute appropriate information and photographs to selected media and ensure follow up to achieve media coverage.

  • Assists in PR events, co-ordinates VIP arrivals and press trips.

  • Keeps media updated on local F&B listings and promotions and ensure up to date and correct information.

  • Is accountable for maintaining, enhancing and updating the hotel photographic library and press kits.

  • Screen and maintain clippings of articles featuring the hotel/s

     

    Marketing Communications Focus (in detail):

  • Responsible for coordinating the F&B communications and in-house channels including updating the F&B module, maintaining the HTML schedule, in room TV channels, flyers and posters under the direction of the PR Manager.

  • Gather and co-ordinates information to facilitate the creation of bimonthly newsletters, promotions and press releases.

  • Maintain the departments filing system offline and online.

  • Collates and analyses competitor activities for F&B, rooms, catering and events for department review.

  • Ensure the correct corporate policy and standards are followed for all printed and display materials.

  • Assist in the creation and direction of promotional programs for food and beverage promotions and initiatives.

  • Together with the team maintain effective relationships with media, trade, advertising and printing industries.

TRAINING
 

All statutory Marriott training schemes.

 
WORKING CONDITIONS
 
All Uniformed Associates are provided with a Marriott Uniform.
 

All associates are expected to wear the correct uniform, and their name badge at all times. You are required to maintain high standards of personal hygiene, ensuring that you are always clean and well turned out during your working hours. In the eyes of the guest, you represent Marriott.

 
PROMOTION PROSPECTS
 

Manager of Public Relations and Marketing Communications

 
ECONOMIC CONDITIONS

Please see attached benefits sheet.

  

 

 

About you

See description
  • Language required: English.

The company

Lapita is a Polynesian themed hotel, located in the heart of Dubai Parks and Resorts. A hotel which is dedicated to families and friends who want to stay close to all the activities that the theme parks will be offering. With 504 rooms, including 60 suites and 3 villas, Lapita is the perfect relaxation point after a day of adventures and fun.

Part of the Autograph Collection of Marriott this amazing hotel will offer five food and beverage outlets, several Outdoor pools and a Lazy River, a Spa & Health Club, Luna & Nova Kids & Teen as well as meeting and event facilities. The hotel’s name was inspired by the pre-historic Pacific Ocean people and their journey and settlement into the Islands (the Lapita movement). The design draws its inspiration from the exotic Polynesian tropical landscapes, featuring Polynesian flowers, lagoon-style pools, and themed activities.

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Marketing Executive

Dubai, United Arab Emirates

Full-time, Indefinite

Start Date:

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