Senior Manager, Digital Loyalty Strategy

[{{ $ | translate}}] Senior Manager, Digital Loyalty Strategy
Marriott International HQ


Job description

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?


The Sr. Manager, Digital Loyalty Strategy is responsible for the identification, delivery and reporting of the digital products and real-time personalization programs that support Marriott Rewards and The Ritz-Carlton Rewards program objectives and strategy. The Senior Manager interacts with iT resources, eCommerce product teams, Consumer Insights research teams, and third party resources to understand consumer preferences and industry options for creating Digital products that enhance Loyalty member experiences and engagement. This position helps to plan and facilitate execution of initiatives related to Loyalty product strategy. The Senior Manager helps communicate and connect resources to the loyalty product road map so that partner teams can develop requirements and technology to bring it to life.

Education and Experience Preferred
  • 4-year degree from an accredited university and an MBA
  • 3-5+ years pf project management, consulting and digital marketing experience
  • 2+ years of strategy consulting experience along with a strong ability to influence
  • Experience implementing best-in-class UX design principles for mobile and web
  • Digital platform strategy development & delivery experience
  • Knowledge of digital marketing capabilities
  • Knowledge of AB testing, and research methodology
  • Knowledge of digital measurement, tracking methods, and analysis
  • Previous experience in digital product development, online marketing, and/or loyalty programs
  • Ability to influence and collaborate across multiple areas of the organization, building consensus among diverse teams and competing priorities
  • Strong management skills
  • Experience managing and developing staff
  • Excellent verbal and written communication skills, as well as organizational skills
  • Comfortable in a deadline-driven environment, often with changing business priorities
  • Can articulate feedback and business direction clearly & concisely with strong sense of authority & business acumen
  • Demonstrates excellent interpersonal and teamwork skills
  • Responds & acts with decisiveness
  • Ability to translate business objectives into technical and creative requirements
  • Exceptional project management skills and ability to manage multiple projects from start to finish

Supports the development and communication of a product road map for Digital Rewards products.

  • Supports the research and coordinated efforts required to outlines key features and incentives that will enhance the Loyalty member experience with a focus on next generation traveler’s preferences. 
  • Provides support for drafting requirements and other points of view related to key features and incentives that direct product development efforts.
  • Coordinates with iT, Digital platforms, and Consumer Insights to drive toward what product strategy and features need to be.
  • Works with outside agencies and technology partners to further our competitive advantage in loyalty.

Plans and manages the portfolio of product strategy and research resources.

  • Plans and coordinates research and ideation for product development efforts.
  • Work with other organizations about what is “needed” to create an engaged and profitable Loyalty community. 
  • Communicates the Rewards product road map
  • Analyzes information and evaluates results to choose the best solution and solve problems.
  • Thinks creatively and practically to develop, execute and implement new plans or programs. Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Plans, develops, implements, and evaluates the quality of the teams’ operations.
  • Provides recommendations to improve the effectiveness of processes or programs.
  • Understands and meets the needs of key stakeholders.
  • Supports achievement of performance goals, budget goals, team goals, etc.
Delivering on the Needs of Key Stakeholders
  • Understands and meets the needs of key stakeholders.
  • Develops specific goals and plans to prioritize, organize, and accomplish work.
  • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Collaborates with internal partners and stakeholders to support business/initiative strategies
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Demonstrates an understanding of business priorities.
Building Relationships
Coworker Relationships
  • Builds strong working relationships.
  • Shares thoughts and feedback in a professional way.
  • Considers how own behavior impacts others.
  • Explains work in a way that encourages cooperation from others.
Customer Relationships
  • Shows an understanding of customer/stakeholder expectations.
  • Listens and responds to customers/stakeholders with empathy.
  • Builds rapport and trust with customers/stakeholders to promote loyalty.
  • Anticipates and quickly responds to customer/stakeholder requests or issues.
  • Explains policies in a way that helps customers/stakeholders understand.
Global Mindset
  • Helps others feel valued and included.
  • Works well with others regardless of their background or characteristics.
  • Models the Company culture of service, opportunity, respect, and fair treatment.
  • Acts when others are treated unfairly or are not valued and respected for their unique skills.
  • Listens to and acknowledges different ideas and viewpoints.
Generating Talent and Organizational Capability
Organizational Capability
  • Shows an understanding of how each role on the team contributes to the work.
  • Shows an understanding of goals, processes, and reporting relationships within the department.
  • Understands scope of own decision‐making authority.
Talent Management
  • Provides, seeks, and acts on constructive feedback.
  • Shows an understanding of performance expectations.
  • Works with manager to set and prioritize developmental goals.
  • Builds relationships to attract top talent.
  • Participates in the hiring process and helps with on‐boarding new associates.
  • Stays calm and focused during stressful situations.
  • Asks questions to understand why change is happening.
  • Uses resources to help deal with change or challenges.
Communication and Professional Demeanor
  • Expresses ideas in a clear and concise way.
  • Actively listens and responds to others with understanding.
  • Appropriately interprets verbal and non‐verbal behavior.
  • Displays professionalism and gains respect from others.
Problem Solving and Decision Making
  • Recognizes issues and makes suggestions to solve problems related to daily work.
  • Breaks complex issues into manageable parts.
  • Asks questions and gathers information before making a decision.
  • Identifies and considers alternatives and their possible impact before making decisions.
  • Makes decisions and takes action in a reasonable amount of time.
Learning and Applying Professional Expertise
Applied Learning
  • Sets career goals and identifies areas for development.
  • Uses available resources and challenging assignments to improve performance.
  • Shares own learnings and best practices with others.
  • Completes assigned training on time.
Business Acumen
  • Shows an understanding of how own work impacts Company and department performance.
  • Shows an understanding of the drivers of Company and department performance.
  • Identifies innovative ways to improve productivity and associate and customer/stakeholder satisfaction.
Technical Acumen
  • Performs technical and complex tasks and solves problems within area of expertise.
  • Models technical excellence and communicates the benefits of specific techniques in area of expertise.
  • Uses appropriate facilities, equipment, and materials to perform the job.
  • Follows current policies, procedures, and legal requirements.
Managing Execution
Building and Contributing to Teams
  • Works with team members to meet shared goals.
  • Shows an understanding of how the team contributes to broader success.
  • Shares with team members information needed to accomplish work.
  • Tells other team members when they are doing a good job.
Driving for Results
  • Takes responsibility for being innovative and delivering work that exceeds requirements.
  • Learns from mistakes.
  • Participates in setting goals for the team or department.
  • Looks ahead and lets manager know about possible challenges in completing assigned work.
Planning and Organizing
  • Keeps track of own current and future workload to make sure everything is completed on time.
  • Prioritizes own activities and makes adjustments when appropriate.
  • Asks for and uses available resources to complete work.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


See description

Job type
Bethesda, MD, United States
Sales & Marketing
Starting in
As soon as possible

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