Senior Manager, Marketing Data Management and Privacy (New York or Bethesda)

[{{ $ | translate}}] Senior Manager, Marketing Data Management and Privacy (New York or Bethesda)
Marriott International HQ

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Job description

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?


The Sr. Manager, Marketing Data & Privacy Management will serve as a central subject matter expert in Marketing for marketing data and audience distribution related activities, manage the roadmap for the Marketing Audience Management platform / DMP, as well as partnering with Global Privacy / Compliance and IT data security to champion the implementation of changes to marketing practices resulting from changing privacy and security regulations.  He/She will sit within the Audience Distribution team – situated to impact the needed changes and oversight across audience data management and marketing activities spanning all channels.  He/She will also champion initiatives for centralizing customer level consent to guide cross-channel marketing and lead all product roadmap enhancements and marketing activation utilize audience / marketing data platforms.  He/She will blend working knowledge of all marketing channel activities with external marketplace and internal policy changes to build functionality roadmaps and associated education / change management activities across all of Marketing.


This role can be based in Marriott Offices in Bethesda or New York City.

  • 4-year degree from an accredited university in Business Administration, Marketing, or related major.
  • 6+ years of relevant professional experience in marketing, consulting, or related function, demonstrating progressive career growth and pattern of exceptional performance
  • Proven experience with Customer segmentation and Personalization/CRM/Data Management technology
  • Working knowledge of AdTech, MarTech landscape
  • Demonstrated understanding of marketing data and privacy compliance changing regulations
  • Demonstrated experience developing new strategies and leading through an organization
  • Ability to solve problems quickly, think creatively, and satisfy speed of modern business requirements
  • Ability to simultaneously manage multiple projects
  • Demonstrated experience and comfort with marketing tag management and digital analytics/tracking methods
  • Effective written, presentation, and oral communications skills.  Sensitivity to global communication needs


  • Serve a key Subject Matter Expert (SME) and develop/manage the product roadmap for assigned product(s) including the Digital Identification and Audience Management platforms
  • Monitor the competitive marketplace and quantify new market opportunities
  • Help align the Personalization and Marketing Platform product roadmap with the roadmaps for various product teams to maximize effectiveness and efficiencies of the collective marketing technology stack
  • Keep current on emerging technologies and business strategies that can enable increased Marketing effectiveness
  • Collaborate with other Product and Platform teams to leverage integrated and cross- product capabilities and align roadmaps
  • Manage relationship with data onboarding and distribution partners
  • Accelerate the relevance and personalization of Marriott’s marketing and cross-channel efforts by enabling greater use of 1st and 3rd party data.
  • Support new marketing capabilities and campaigns by providing access to needed data while ensure privacy and consent compliance
  • Partner with Data Strategy, CRM Platform, IT and other development partners to ensure that the required capabilities and data are available within the timeframe required for marketing activation
  • Assess and define any immediate capability gaps across current activation needs and prioritize into product roadmap backlog
    • Serve as a central subject matter expert within Marketing for Privacy, Consent, and Data security trends/requirements
    • Working with Privacy team, stay up to date on global privacy and regulatory changes
    • Attend all internal global privacy forums and stay connected with Continent counterparts
    • Translate external changes/requirements into marketing implications and build cross-functional requirements for marketing teams/channels
    • Educate marketing leadership and cross-functional marketing teams on landscape changes and associate implications
    • Champion implementation of changes to marketing practices across cross-functional teams
    • Partner closely with Marketing Platforms team to ensure roadmap complies with privacy requirements
    • Partner close with Audience Management team to ensure that all Marketing operations and partnership agreements utilize best practices related to consent and 2nd part data partnerships
    • Host sessions with Marketing teams to improve understanding of privacy and consent best practices
    • Partner with Media Agency and Continent teams to ensure understanding and consistent practices are utilized
    • Develops and maintains effective relationships with both internal and external stakeholders across the organization.  Fosters a positive climate to build effective teams that are committed to organizational goals and initiatives
    • Updates stakeholders on key initiative wins and opportunities, responds to concerns, and solicits feedback.  Engages leadership to develop and execute action plans to address gaps
    • Assists direct reports with building and maintaining stakeholder relationships as business partnerships
    • Frequently develop and deliver updates to stakeholders through in-person presentations, conference calls, and written communications


    • Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
    • Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
    • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
    • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
    • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
    Managing Execution
    • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
    • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
    • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
    • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
    Building Relationships
    • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
    • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships. 
    • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
    Generating Talent and Organizational Capability
    • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
    • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
    Learning and Applying Professional Expertise
    • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
    • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
    • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
      • Marketing Data Management experience
      • AdTech / MarTech landscape demonstrated knowledge
      • Data & Privacy regulation knowledge
      • Product/Project & Stakeholder Management experience
    • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
      • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
      • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
      • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
      • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
      • Writing - Communicates effectively in writing as appropriate for the needs of the audience.
    Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.


    See description


    Job type
    Bethesda, MD, United States
    Sales & Marketing
    Starting in
    As soon as possible
    Duration of the contract

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