[{{ $ctrl._job.status.name | translate}}] Kampagnenmanager (m/w/d) CRM
METRO Cash and Carry - Freiburg


Job description

Ihre Aufgaben
* Entwicklung und Umsetzung bestehender Direktmarketing und Customer Life Cycle Kampagnen sowie konzeptionelle und inhaltliche Weiterentwicklung von Mailings mit dem Ziel, die Frequenz und Umsätze in den METRO Märkten zu steigern
* Konzeption, Ausarbeitung und Optimierung neuer Maßnahmen und Kampagnentests unter Berücksichtigung segmentspezifischer Kundenansprachen
* Durchführung und Interpretation von Werbemittelerfolgskontrollen und Ableitung von Handlungsempfehlungen
* Steuerung des Kampagnen- und Budgetplanungsprozesses
* Abstimmung und Optimierung der Prozesse in Zusammenarbeit mit internen Abteilungen
* Koordination und Steuerung von externen Kreativ-Agenturen und Dienstleistern


Please see the job description
Job type
Baden-Württemberg, Germany
Communication, Public Relations, Sales & Marketing, Retail
Starting in
As soon as possible

METRO Cash & Carry

For the independent. And the versatile.

METRO operates in 25 countries with more than 700 stores, 110,000 employees, and 21 million customers. At METRO, internationality is not just a concept; it is what defines METRO’s business, its employees, and its operations. Taking inspiration from the entrepreneurial spirit and limitless energy of its customer, METRO’s success is shaped by the dedication to these independent business people. Relationships, partnerships, and trust with customers, suppliers, and employees are at the core of everything it does.

METRO and its employees put the needs of its customers at the forefront of everything they do. It is this attitude of customer orientation that allows METRO to grow, both in size and influence, as the company continues to seek out ways to provide innovative solutions to its core customers in the HoReCa sector. Whether through investment in start-ups with the METRO Accelerator, dedication to innovation through the internally selected Innovation Pioneers, or commitment to young talent with the METRO Potentials training programme, METRO understands the need to develop value-added services to support the growth of customer businesses.

METRO’s steady growth offers prospective employees a positive outlook for the future and the opportunity to develop new markets, build customer relationships, foster innovative customer solutions, and enjoy excellent career growth within the company.

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