[{{ $ctrl._job.status.name | translate}}] E-Commerce Manager
Novotel World Trade Centre

Posted

Job description

Acquisition and Digital Marketing:

-Increase of qualified website traffic to hotel’s web sites, in particular hotel micro-site. Increase brand awareness in the local market
-Minisite Optimisation
-Affiliation and Partnerships
-Display Advertising Campaigns
-E-Communication
-Email Marketing to hotel’s database
-Coordination of content for E-Communication
-Ensure consistency of message and offers that are revenue generating and meeting objectives
-Proactively increase email database records from different departments
-Using in-depth analysis of email marketing results to increase ROI

Social Media
-Marketing on all Social Media channels respecting brand guidelines
-Work closely with the partner agency on contracted channels
-Update non-contracted channels with fresh content and monitor the contracted ones on daily basis
-Propose innovative offers to bring additional revenue
-Improve fans and followers engagement
-Promptly reply to guest comments and resolve all the issues to improve guest loyalty
-Use the Reputation Management tool to evaluate hotel’s performance versus the competition set
-Management of responses to guest satisfaction surveys and online reviews

Online Distribution
-Manage the entire partner Online Travel Agencies (OTAs) and brand website to maximize revenue
-Work with regional relays to participate in promotions on direct channels
-Maintain close relations with Market Managers of all OTAs to gather useful insights
-Update content on OTAs to enhance shopping experience for potential guests
-Implement tactical campaigns to ensure continued business in need period
-Ensure rate parity across all platforms
-Discover potential OTAs to be added to portfolio and optimize the existing ones

Reporting and Analysis
-Prepare and present a monthly Online Distribution report
-Propose improvements after in-depth analysis of direct and indirect channels
-Receive and analyze monthly reports from Social Media agency and propose improvements

Requirements

•Strong command of English Language
•Knowledge of Arabic, French, Russian and Chinese languages is a strong benefit
•Excellent written communication skills
•Well versed in computer ( Microsoft Office Excel, PowerPoint, and notions of Web page construction)
• Data base tools knowledge
• Organised, Analytical and able to react quickly
• Creative and Innovative with solutions
• Ability to relate to others on a business level
Job type
Full-time
Location
Dubai, United Arab Emirates
Department
Sales & Marketing
Languages
English
Starting in
As soon as possible

Novotel World Trade Centre

Check in to 4-star comfort right at the Novotel World Trade Centre Dubai hotel. Your airy contemporary room gives you space to spread out and work or relax with the skyline views. Start the day fresh with a dip in the pool and a buffet breakfast off the trendy lobby, and wind it up with live jazz at Blue Bar at Novotel.

When it comes to business and tourism, no hotel could be more convenient and central than the Novotel Dubai World Trade Centre. Part of the Dubai Convention and Exhibition Centre, the hotel is only minutes from Dubai Mall, the Dubai International Finance Centre, Bur Dubai, Deira, and many other points of interest. Enjoy scheduled complimentary shuttles to major shopping malls. The World Trade Centre Metro station is on our doorstep, and the airport is just a 10 minute drive away.

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