To prepare weekly and monthly rooms occupancy and average rate forecast through the use of Business Intelligence and Revenue Management applications (IDeaS software where available).
To assist with inventory and forecasting methods of both FIT and group business, to ensure optimal strategies and controls are in place to minimise displacement and maximise total hotel revenues.
To provide strategic consultation on effective revenue generating processes through Spirit / Reserve inventory usage, rate control management, pricing and distribution.
To ensure optimal inventory controls are in place for FIT / Group and for the hotel as a whole.
To define discounting strategies and adapt product packaging according to customer needs and consistency of product delivery.
To conduct Weekly Yield / Revenue Meeting, presenting the upcoming revenue management tactics and challenges.
To monitor and constantly adapt pricing tactics in the context of competitor strategies and market fluctuations.
To ensure the inventory distribution through all channels is in line with Hyatt’s distribution strategy and closely monitor business shifts between channels (Channel Management).
To find and evaluate new channels of distribution in liaison with the hotel’s Director of Sales & Marketing / Sales and in-line the Hyatt’s Corporate policies and guidelines.
To manage the 3rd party retail channels of distribution and ensure optimal presence on their sites. Liaise with 3rd party on-line vendors on a regular basis and create distinct production and market share goals.
Liaise with the Sales department in finding opportunities to convert traditional wholesale business to and be present on existing and new B2B and B2C on-line distribution channels.
Ensure existing connectivity is utilized and dynamic pricing forms the bas when negotiating margins, in line with Hyatt’s Corporate policies and guidelines.
To ensure Daily Pricing Strategies (DPS) are optimized and to review and assist in the re-design of the pricing strategies if necessary (in hotels that have converted to DPS, otherwise Rate of the Day optimization is applicable).
To recommend and implement the hotel’s pricing and distribution strategy for Hyatt.com, ensuring the room rate and special offers are in line with the hotels overall pricing strategy.
Liaise with Marketing Communications Manager in ensuring room rate and special offers information on the Hyatt.com is updated.
To assist all the revenue departments in maximising revenue and yield through business trend analysis, highlighting areas of opportunity and ensuring delivery and maintenance of optimum data mining, revenue management, pricing and distribution strategies on an ongoing basis.
- 协助市场销售部总监/ 销售总监准备月度市场会议-讨论酒店未来的销售方向和市场营销策略，解决关键问题并评价过去的策略。
To assist the Director of Sales & Marketing / Director of Sales in the preparation of the Monthly Marketing Meeting – the forum to discuss the hotel’s future sales and marketing tactics and strategies, addressing critical issues and evaluate past strategies.
To monitor and provide feedback on the hotel’s effective use of Hyatt systems, tools and procedures in areas of business intelligence, revenue management, inventory management and dynamic pricing to maximise Hyatt’s competitive advantage in the marketplace.
To manage the re-engineering and enforcement of business processes in all areas to ensure data cleanliness and data integrity.
To conduct training with Front Office employees to ensure correct procedures are in place at check in and check out to ensure the availability and validity of data for analysis.
To ensure together with the Director of Sales & Marketing / Sales that Hyatt’s Tactical Marketing Plan is supported where relevant through local marketing activities such as targeted newsletters or local advertisement.
To provide the hotel Marketing Team with business intelligence based on Cognos data mining solutions and secondary resources (PMS reports).
To ensure the accuracy and validity of the data presented in the Cognos cubes.
To provide the hotel team with external market intelligence using tools such as Competitive Intelligence, Rate View, Future Pace, Omniture and Internet web sites and other corporate resources.
To guide the Hotel Executive Team to have a structured approach to tactical and strategic marketing in liaison with the Director of Sales & Marketing, using all internal and external tools available and providing standard analytical reporting to ensure the adopted tactics are measurable (i.e. promotion tracking).
- 与市场销售部总监和相关部门的餐厅经理/ 总监，对所有收益部门采取深入地市场分析, 包括餐饮部、宴会服务和水疗中心,推荐的长期和短期策略。
To undertake in depth business analysis, for all revenue generating departments including Food & Beverage, Event and Spa, making recommendations on long-term strategies and short term tactics in liaison with the Director of Sales & Marketing and the respective Outlet Manager / Director.
To assist the Food & Beverage Department (outlets and event) in establishing and maintaining customer databases (Club at the Hyatt)
Ensure the guidelines for data collection, data input, data cleaning and data usage are being followed throughout the hotel and conduct regular training to the relevant departments.
- 定期开展前厅、市场销售部，预订部的市场标准培训，如访问目的，市场率/ 分割率等并讲解他们在市场分析的重要性。
To conduct regular training to Front Office, Sales and Marketing, Reservations on the definition of the marketing standard codes i.e. Purpose of Visit, Rate Markets / Segmentation etc. and their importance in marketing analysis.
To assist the Director of Sales & Marketing / Sales in the strategic direction of the Sales Team by assisting the Sales Managers with their Personal Business Plans, corporate account classification (key account management) as well as ensuring monthly reporting needs are met.
To constantly develop and update the hotel’s “ideal” customer segmentation that leads to the highest overall profitability and to make recommendations based on the findings.