This role can be located in Brussels, Paris or Madrid.
The B2C Marketing Director at RHG plays an active role in defining the marketing strategies for Radisson Hotel Group and is in charge of their implementation, overlooking all aspect of Consumer Marketing and Partnership activations for EMEA as well as providing strategic support and guidance to all Area Marketing Heads.
She / he is responsible to drive RHG awareness and consideration within the B2C segment across EMEA with aim to secure and grow conversion on RHG owned booking channels / tools.
They as an orchestrator between other disciplines involved in the definition and delivery of our key messages and campaigns aiming at activating our consumers across all our channels and segments ensuring the plans are coordinated with sales.
In this role, and in collaboration with the Marketing Head and other Directors, she / he helps recommending best allocation of available funds per disciplines and areas to achieve our business goals and ensures the regular follow up of the budget allocation and spending.
The B2C Marketing Director supports the Head of Marketing EMEA in providing the organization with accurate customer and competitive intelligence at key segment level to support all commercial strategic decision including Sales, Offer & Promotion and Communication at EMEA level. She / he secures a competitive intelligence and informs back the team of any relevant trends arising.
In this role, the B2C Marketing Director will need to demonstrate a positive energy and strategic and leadership capabilities to drive and update the EMEA integrated calendar and push synergies across all disciplines and areas securing perfect execution and timelines respect.
Some of the Key Responsibilities include:
Some of the skills we value for this position:
Now rebranded Radisson Hotel Group, we recognize that we currently have different cultures in the three areas of the world. These differences are due to our historical business models, ownership, and even distinct hotel brand portfolios.
For us to successfully ensure “Every Moment Matters” for our guests, owners and talent, all global team members need to align to create a customer-focused culture to deliver that brand promise. A culture that empowers everyone to ensure a consistent experience for every guest at every property and workplace around the globe.
Believing in our Every Moment Matters promise means that we believe every moment is an opportunity for our global team members—to serve, to improve, to have fun, to make an impression, to go above and beyond, to learn, to stretch and grow, to innovate.
Start Date:As soon as possible
Latest start date: