Job Description



Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates  exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.

At Montblanc North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Montblanc is a manufacturer of exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. Montblanc is present all around the world with more than 20 subsidiaries and 530 boutiques globally.

VP, MARKETING - MONTBLANC, NEW YORK

Primary Responsibilities: 

Significant marketing experience, either in a luxury brand (watch, jewelry, fashion) or a premium consumer brand (hard goods, cosmetics, etc.). They will have worked in a consumer facing company ideally with own retail stores, an ecommerce platform and some wholesale distribution. Candidates should have significant exposure to modern brand-building and marketing techniques, including print, digital and social media, strong knowledge in PR, direct response and events. Demonstrated success in multiple companies with a consistent track record of business building as a result of his/her marketing acumen is a must.

A passion for luxury products and with that quality, service and consumer satisfaction. S/he has developed analytical skills while demonstrating a high level of creativity and broad thinking. S/he has a profound experience in developing online media and digital brand marketing. In addition, the candidate has solid experience in CRM techniques, and VM

Leadership Style

The candidate will be a rounded executive with broad skill sets and experience to manage complexity. They will be a decisive, compelling leader who can build and motivate the marketing team and inspire the sales organization through exciting programs to higher levels of performance. The person has a result oriented leadership style, feels comfortable in dealing with a demanding organization, and is skillful in prioritization. The person has a high level of integrity, with great judgment and a high emotional I.Q. The individual has demonstrated perseverance and tenacity to overcome obstacle and remain a positive leader under stress.

Key Objectives and Responsibilities

  • Plan and execute the marketing plan for North America
    • Develop the brand image in terms of brand reputation and relevance.
    • Support both, annual targets as well long-term objectives, thereby capitalizing on the investments made. Align the plan with the global strategic objectives.
    • Manage effective launch of new products into the territory through the marketing functions and category development
  • Formulate marketing strategies based on business objective and consumer insight & landscape
  • Steer marketing campaigns on an annual basis including hero model launch, special pilot project and measure efficiency consistently with industry benchmark
  • Proactively work with cross departments ( RT, WS,EC mainly ) and build go-to-market actions, understand business challenges and opportunities and turn implication into actions
  • Lead agencies ( content, media, social, PR ) to develop 360 integrated marketing campaigns for hero model launch, to create impact and enhance brand equity
  • Have clear vision of digital/social, drive it to a new level in terms of quantity and quality; be bold to explore the pilot projects and build successful story by working closely with key eco-system partners
  • Drive CRM strategy and projects in strong collaboration with related stakeholders to drive sales, client retention and new client recruitment in a creative manner
  • Drive VM strategy in strong partnership with related sales channels
  • Lead a team including communication, PR& events, digital, social & CRM. Coach the team to drive operation excellence and develop individual for career plan
  • Monitor A&P with finance and team lead on regular basis, to reach precision and efficiency


Job Requirements:

  • University graduate or above, major in Business/Marketing or equivalent
  • Min 15 years solid marketing communication experiences with focus on digital and social
  • Strong commercial marketing sense and be insightful on consumer understanding
  • Strategic thinking with creative mindset
  • Strong Interpersonal & communication skills, proactive and self challenger.
  • Experience in complex organization, multichannel / multicategories
  • Experience within global brand is a MUST
  • Experience/knowledge of USA preferable.
  • Strong PR / CRM / VM background are a plus.


Details

Job type
Full-time
Location
New York, NY, United States
Department
Sales & Marketing
Starting in
As soon as possible
Contract duration
Indefinite

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