[{{ $ctrl._job.status.name | translate}}] Marketing & Sales Director
Sarova Hotels

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Job description

This role holds the ultimate responsibility for the company’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business as well as directing all sales activities within the company and ensuring the company’s sales grow year on year.

It requires a strong understanding of the market, the trends and developments and changes taking place in the market relating to existing and potential clients as well as competitor strategies.

Key Responsibilities
1. Maximize a hotel's revenues by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities.
2. Maintain awareness of the factors that influence the hotel industry and gain a deep understanding of the needs and attitudes of a hotel’s customers.
3. Oversee the marketing and promotional activities to meet customer needs, working closely with other hotel staff to ensure customers are satisfied with the facilities and their time there.
4. Responsible for creating and implementing a comprehensive marketing and communications program that will enhance the company’s image and position within the market place and the general public.
5. Achieve and exceed the group room sales revenue targets as agreed with the MD.
6. Establish a clear strategy for international sales.
7. Exceed fair market share targets.
8. Lead the Sales team to establish a sales strategy, plan and targets for the achievement of the same.
9. Monitor and review achievements and take necessary action in accordance with market movements.
10. Ensure interface with marketing and operations; providing customer feedback for product development.
11. Develop new markets and balance the segment mix to minimize the risks related to concentration.
12. Position each hotel in the upper middle segment of the market.
13. Ensure effective promotions and sales led Public relations.
14. Have the best central reservations office and client services function in the industry.
15. Build guest loyalty through rewards and recognition programs.
16. Develop the sales systems and team with appropriate technology and skills


1. Minimum 6 years relevant work experience in the hotel industry in a similar role. Preferably in a hotel group rather than a standalone hotel.
2. Bachelors or Masters degree in Sales and Marketing
3. Demonstrated experience in strategy development, people management, sales management, revenue management, distribution channel management, brand development, product development, digital & social media marketing, loyalty management.
4. Demonstrated practical knowledge on CRS and Guest Management Solutions (GMS).
5. Strong and demonstrated strategic thinking skills that would support the growth and profitability of the company.
6. Strong analytical skills
7. A creative and out-of-the-box thinker
8. Outgoing team player
9. Strong organizational skills
10. Exhibits excellent interpersonal and customer service skills
11. Is willing and able to travel to establish and maintain client networks
12. Demonstrates familiarity with budget software and financial management
13. Communicates clearly and effectively
14. Possesses strong leadership skills
15. Demonstrates strong persuasive and negotiation skills
16. Works well with a variety of different individuals
Job type
Nairobi, Kenya
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
More than 1 year

Sarova Hotels

Sarova Hotels is a leading group in the hospitality business running hotels, resorts and game lodges in Kenya.

Sarova Hotels has over a thousand rooms in eight hotels and lodges catering for both leisure and business travelers. For the leisure traveler, Sarova offers a host of diverse experiences including wildlife game drives, balloon rides, water sports, health clubs, a spa and traditional and contemporary entertainment. For the visiting business executive, Sarova hotels provide up-to-date business facilities through their state of the art conferencing product – The Motivator- a complete conference solution

Sarova Hotels portfolio
Sarova Stanley- Nairobi
Sarova Panafric- Nairobi
Sarova Mara Game Camp- Maasai Mara
Sarova Lion Hill Game Lodge- Lake Nakuru National Park
Sarova Shaba Game Lodge- Shaba Game Reserve
Sarova Salt Lick Game Lodge- Taita Hills, Tsavo
Sarova Taita Hills Game Lodge- Taita Hills, Tsavo
Sarova Whitesands Beach Reasort & Spa- Mombasa

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