Complex Director of Sales & Marketing

Duties & Functions:

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Prepare, implement and compile data for the strategic sales plan, monthly SMART goals, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management
• Recruit, direct, manage, train and counsel sales staff. Oversee departmental matters as they relate to federal, state and local employment and civil rights laws
• Participate in sales presentations, property tours and customer meetings
• Conduct and attend daily business review meetings, weekly strategic sales meetings, management meetings and other meetings as required/ requested
• Manage and direct all advertising, public relations and promotional activities
• Represent the hotel in community and industry organizations and events
• Participate as team player with other key executive members
• Provide constructive feedback to all departments and to hotel sales and marketing staff
• Be a leader and role model to all employees
• Supervise, administer and ensure timely completion of all activities of the Sales Department
• Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services, Front Office, Housekeeping and Revenue Management
• Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
• Meet or exceed established goals
• Operate the Sales Department within established sales expense budget
• Coordinate group, transient and catering bookings to maximize profits
• Initiate and follow up on leads
• Monitor production of all top accounts and evaluate trends within said market. Ensure sales staff is held accountable for those accounts within their respective territories
• Coordinate all non-group transient sales and catering solicitations to maximize market mix
• Administer training in the Sales and Catering departments
• Assist in the preparation of required reports in a timely manner
• Conduct weekly sales meetings and daily line ups
• Conduct regular business review meetings with Sales and Catering, operations staff and General Manager
• Providing functional leadership as well as strategic support for subordinates, executive leadership, internal customers and vendors, including agencies.

Leading a team of professionals with functional expertise including but not limited to Public Relations, Multi-Media and Graphic Design.

• Frequent communication with the operations team including F&B, retail, HR, IT, other marketing areas and vendors.
• Driving revenue for the property in conjunction with other marketing areas.
• Budget management.
• On property communication (static, digital and video communications.)
• External advertising (Print, Broadcast, Online, etc.)
• Tracking and resolving problems/issues escalated by end users.
• Devising or modifying procedures to solve process problems that will result in more efficient productivity and higher caliber product.
• Gathering business objectives from operations teams and proposing marketing solutions to help achieve them.
• Ensure that all guests feel welcome and are given responsive, friendly and courteous service at all times
• Any other reasonable duties as assigned by the supervisor or manager.
• We recognize we are in the hospitality industry and that may require us to provide lateral service.  We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.
• Be familiar with all sbe Group sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and Banquet and Catering revenue
• Conduct all Sales and Catering Team Performance Reviews
• Motivate, coach, counsel and discipline all Sales and Catering department personnel according to sbe Group policies
• Review meeting planner evaluations as received to ensure that any problems are rectified
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
• Develop strategies to increase share from competitors
• Any other reasonable duties as assigned by the supervisor or manager.
• We recognize we are in the hospitality industry and that may require us to provide lateral service.  We will on occasion call for each individual in the team to on a routine basis perform various related tasks as needed in the spirit of providing exceptional guest service.