CRM Executive

[{{ $ctrl._job.status.name | translate}}] CRM Executive
Secret Escapes

Posted

Job description

You will be joining our CRM team who ensure we successfully execute, deliver and report on all our high-quality email marketing campaigns. 

Reporting to the CRM Manager, the CRM Executive is responsible for the end to end management and production of core, media and partnership customer communications – with a focus on driving efficient processes and improving customer engagement and long-term sales in line with Email and Loyalty strategy.

Problems we are trying to solve

  • Ensuring we successfully plan, execute, and analyse high-quality email marketing campaigns.
  • Maintaining email performance, its strategy and its testing programme.
  • Ensure our communication programme maximises the lifetime value of our customers by delivering the smartest, best in class email experience
  • Maintaining a deep understanding of the regions members, behaviours and response patterns.

Things you’ll be working on

  • Development of core email strategy for email and push notification with the CRM Manager to develop highly personalised and innovative communications which elicit a response from customers targeted
  • Manage the production of solus emails from the initial briefs to editorial, targeting and data selection, as well as helping to deploy them to customers and reporting back to stakeholders
  • Development and analysis of test and learn strategy to optimise comms effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement
  • Liaise with cross functional teams to highlight areas of improvement in the email process and apply fixes/efficiencies wherever possible
  • End to end management of media email campaigns from initial brief, managing the change process with our media agency through to sign off
  • Responsible for all partner relationships, working closely with the Partnerships Manager and managing all partner email communications

How the magic happens

We’re now a team of 12 spread across 4 offices. Whilst day-to-day we’re all focused on our individual territories we have an excellent team spirit and love working together to overcome tricky tasks.  

The deal breakers

  • Fluent level of French would be beneficial
  • Direct CRM experience 
  • Proven success in an insight driven email marketing role
  • Experience with HTML, basic coding and editing
  • Solid understanding of email deliverability optimisation
  • Experience of email service providers necessary, experience with Salesforce Marketing Cloud desirable
  • Knowledge email metrics and analytics esp. Google Analytics
  • Good knowledge of Microsoft Excel
  • Quality, accuracy and attention to detail are critical
  • Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues at all levels
  • Able to work quickly to tight deadlines to a high-quality standard
  • Able to effectively prioritise workload, set up systems to organise and manage administrative work

And you are…

  • Someone who exceeds people’s expectations on a regular basis.
  • Results driven, yet light-hearted and fun.
  • Has a super positive outlook on every situation.
  • Loves working in a team environment whilst keeping real ownership.
  • Is not afraid to challenge popular thinking when it’s for the good of the team or customer.

Things you should know

We live, eat and sleep email (we’re completely obsessed). As a team, we’re collectively addicted to Oreos (double-stuffed cynics need not apply). We have a mild GIF obsession, and nobody does a Christmas party quite like CRM.

 

Requirements

See description

Job type
Fulltime job
Location
London, United Kingdom
Department
Sales & Marketing
Starting in
As soon as possible

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