Regional Vice President Sales (HK based)

[{{ $ | translate}}] Regional Vice President Sales (HK based)
Shangri-La International Hotel Management Limited


Job description

Shangri-La International Hotel Management Ltd.






It takes a special kind of person to work at Shangri-La:

someone with an eye for details and the skills to perform;

someone with an attitude to deliver and a passion to delight.

Are you Shangri-La? 


Purpose of the role:

We are currently seeking a highly experienced Vice-President of Sales, based in Hong Kong,  to assist properties in South East China to exceed budgeted GOR. This role is also responsible for implementing Shangri-La Corporate Distribution and Channel Profitability strategy in South East China; assume the role of “Champion” in the Sales function for property and cluster sales teams; assist in the development of a sales talent pipeline; align property and RSO sales activities, initiatives, entertainment and partnerships to collectively leverage all Shangri-La Corporate resources.


Key Responsibilities will cover:

Sales Activities

  • Actively participate in the development and execution of the group’s Sales and Distribution Strategies Support channel shift and replacement strategies by property to growth direct channels.
  • Align budget expectations to channel profitability targets
  • Develop strategic relationships with executives of top accounts of assigned Hotels.
  • Assist hotels to develop strategic account plans for key accounts.
  • Participate in assigned trade shows and sales missions to develop new opportunities to enhance brand presence and maximize hotels revenues.


Opening Hotels

  • With the joint effort of DOSM and GM, assist in conducting market survey and participate in Hotel Positioning exercise.
  • Approve room categorization, pricing philosophy, channel and segment mix, staffing guide, website content, pre-opening sales budget and support PR & marketing plan.
  • Participate in the education and engagement of Shangri-La Sales Teams in key source markets and conduct Sales and Distribution orientation for GM and DOSM.


Strategy / Directions / Sales Related

  • Provide strategic direction on pricing, channel profitability and approve hotels’ Sales Plan. 
  • Approve attendance in sales missions / trade shows, sales trips and sales incentive plan for all assigned hotels.
  • Assist to develop and approve cluster joint promotions & joint initiatives for all hotels.
  • Approve any changes to hotels’ sales organization structure.
  • Conduct account and channel profitability audit for assigned hotels.
  • Assist Area DOSM/DOSM in identifying and capitalizing on new business opportunities with the objective to maximize revenues.
  • Ensure all offers support channel profitability and are consistently implemented across all disciplines.


Loyalty and Partnership Marketing

  • Support RVPM with local loyalty and partnership marketing activities for all assigned hotels.


Revenue Optimization

  • With the assistance of Regional Dir of Revenue Management, approve pricing structure of assigned hotels.
  • Approve promotions and packages of assigned hotels with RO. 



We are looking for an individual that understands what it takes to be the best and preferably with proven success in a similar environment.

  • Key contacts /relationships in place.
  • Heightened leadership capabilities including experience in managing remote sellers.
  • Exceptional negotiation and sales skills.
  • Sound understanding of revenue management in a changing environment.
  • Makes customer-focused decisions based on analysis of appropriate data considering both short and long-term impact on company/brand goals.
  • Passionately driven towards goals and exceeding these.
  • Team player.
  • Excellent standards of personal presentation. Networker, relationship builder.
  • Demonstrates enthusiasm, creativity, understanding & manages relationships with all stakeholders.
  • Understands, communicates and supports corporate policies and guidelines.


See description

Job type
Hong Kong
Sales & Marketing
Starting in
As soon as possible

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