[{{ $ctrl._job.status.name | translate}}] Digital Marketing Manager
SiteMinder

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Job description

SiteMinder is the chosen solution for over 28,000 hotels to help them grow by expanding and optimising their online guest acquisition. Features include distributing their hotels’ rates and availability to over 350 online travel channels (such as Expedia, Booking.com and Agoda), helping them drive more guest bookings from their website, and offering business analytics to help them make decisions around rates and packages.  

With such a large customer base in over 160 countries and 5 products we're looking for a Digital Marketing Manager to own our Little Hotelier brand https://www.littlehotelier.com/

You will be in charge of developing an online marketing strategy across all marketing channels for our Little Hotelier brand, working across different functional areas to implement that strategy.

You will be a hands on Digital Marketing Manager experienced in developing and executing a digital brand. Over time as we grow our Little Hotelier presence you will have the opportunity to build a team of Marketing professionals.

What is it like to work with us?
 
Our people tell us that they joined us for career opportunities, the unique culture and the interesting and challenging work they undertake every day. What they really love about working at SiteMinder is the fun, friendly, relaxed environment and the camaraderie they share with their teams.
 
Many of the people we hire come recommended by friends or colleagues already working with us so we encourage you to check your network and see if someone you know is already part of the SiteMinder team to ask them directly about our culture.
 
Vibrant, energised, relaxed and fun are just some of the adjectives they used to describe us.
We’re no longer a start up but we are still growing fast, which can be challenging. We’re pretty young in our journey and we are working on a variety of initiatives to support our staff in getting the best out of their SiteMinder career experience.
 
Check out our website to find out more about us, the story of our founders is also pretty inspiring and definitely worth a watch. You can find us at www.siteminder.com there’s a whole lot of information that should help inform your decision to apply. If you think you are a fit, we’d love to hear from you.    

Requirements

As our Digital Marketing Manager you will be responsible for:

  • Translating a vision for online marketing into a coherent digital marketing strategy
  • Developing and executing integrated online strategy
  • Using PPC, SEO, email campaigns, blogs, events, webinars, and social media to acquire new contacts and generate sales qualified leads
  • Align product merchandising and messaging across website and other marketing channels to ensure consistency
  • Understanding marketing channel analytics and measuring ROI by channel
  • Increasing brand awareness through PR, social and other channels
  • Analysing the marketing plan and performance ensuring you are reaching your targeted acquisition goals
  • Working and coordinating across all marketing functions to execute the plan and ensuring consistency between Product team’s GTM and overall marketing plan
  • As a seasoned Digital Marketing Manager you will have the following experience:
  • You will have strategic digital marketing experience previously owning your own brand across a global environment
  • You will have preferably worked in a SaaS environment
  • You are a gun in digital marketing, paid, social, website, e-mail campaigns and targeted marketing advertising
  • You are a creative marketing professional to help us nurture the Little Hotelier brand
  • You are a born leader who has previously managed a team but can prove to us that you can get your hands dirty and execute your strategy
  • SiteMinder Values:
  • Think Customer - see everything from the customers perspective
  • Be in the Game - passionate high performers - no spectators
  • Own it Finish it - be decisive, accountable
  • OK is not OK - make what you do great, challenge the status quo
  • Be Candid - have regular, open and sometimes difficult conversations
  • Job type
    Fulltime job
    Location
    United Kingdom
    Department
    Sales & Marketing, Other
    Languages
    English
    Starting in
    As soon as possible

    SiteMinder

    As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.

    SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs.

    With more than 26,000 hotel customers and 400 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.

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