Director, Marketing & Communications

[{{ $ctrl._job.status.name | translate}}] Director, Marketing & Communications
The Fairmont Washington, D.C.

Posted

Job description

 

 

Director, Marketing & Communications

 

Hotel Overview: If creating memories and being part of an exceptional guest experience appeals to you, perhaps you would be interested in joining the outstanding team of hospitality professionals at the Fairmont Washington, D.C., Georgetown.

 

Summary of Responsibilities:

This position will have dual reporting responsibilities to Fairmont Washington D.C., Georgetown, and the Sofitel Washington, DC Lafayette Square. Under the direction of Directors of Sales and Marketing of Fairmont Washington, D.C., Georgetown and Sofitel Washington, D.C., the Director of Marketing and Communications will develop and implement distinct property-specific brand-aligned marketing campaigns, strategies and partnerships to optimize and maximize the revenue potential for both properties.

  • Digital marketing. Direct the hotels’ digital marketing strategy:

    Website: Create and maintain content and optimize user experienceDevelop a website conversion strategy with measurable goals and benchmarksManage OTAs marketing content and campaigns

    SEO and SEM strategies and execution

    Manage all digital campaigns

    CRM, E-mail campaigns, database management, creative, segmentation and deployment

    Brainstorm new and creative growth strategies

    Development of affiliate strategy

    Maintenance of third party sites as required

    Campaigns/paid placements/partnerships. Project-manage hotel campaigns including:

    Media negotiation/buy, planning and creative development

    Secure partnership, sponsorship, contesting and promotional opportunities

    Analyze key metrics reports to align with strategies

    Promotional materials/collateral/digital assets. Manage the creative, production and inventories of materials for marketing, sales, in-house and third parties as required.

    Maintain efficient levels of inventories

    Manage relationships with vendors (designers, agencies, printers, etc.)

    Manage creative ensuring adherence to brand standards

    Meet deadlines and budgets

    Maintain digital library. Execute photoshoots as required

    In-house/outlets: Collaborate with department heads/operations in the development of marketing promotional plans/calendars to support KPIs

    Social media

    Develop a unique yet brand aligned social media voice for each hotel

    Execute social media strategies, developing specific methods to generate awareness, engagement, and e-commerce conversion while encouraging UGC and interactive buzz to generate positive exposure

    Daily maintenance and management of all social media platforms, including posts, paid campaigns, reporting and communication/interaction with fans across Facebook, Twitter and any future channels including visual updates, handling incoming responses, hotel and restaurant messaging as needed

    Management of influencer relations/opportunities

    Seek and execute social media partnerships with traditional brands

    Report and mitigate any potential threats

    Oversee Tripadvisor and other guest feedback portals requiring responses

    Sales and Revenue support

    Attend revenue/sales/public relations/operations meetings as required and provide recommendations on campaigns and packaging to maximize revenue for the hotels

    Reporting, marketing plans and budgets.

    Development of the annual marketing budget

    Execute quarterly HR/Community / Corporate Citizenship stories to keep hotels top of mind within the local market

    Management of budget to ensure optimal execution aligned with business needs

    Generate statistical reports on marketing campaign’s performance

Qualifications:

    • Bachelor’s Degree; MBA or other post graduate qualification desired

    • Minimum 3 years progressive experience in marketing, brand management or luxury marketing agencies, ideally in the hospitality or travel industry

    • Strong business acumen with a focus on the development of new revenue generating strategies

    • Superior influencing capabilities

    • Superior understanding/experience in B2C, B2B, digital and traditional advertising, social media and website metrics

    • Strong organizational, writing and editing skills

    • Excellent command of the spoken and written English language

    • Superior creative copywriting skills

    • Ability to build strong relationships and interact at all levels of the organization
    • Self-motivated, requiring minimal supervision in a fast-moving environment
    • Analytically strong with proven ability for data interpretation
  • Proficiency in Microsoft PowerPoint, Word, Excel, and Adobe Creative Suite

    Visa Requirements: Must be able to provide valid U.S. work authorization

     

    APPLY TODAY: Whether you're launching your career or seeking meaningful employment, we invite you to visit http://www.fairmontcareers.com/ to learn more about Fairmont Hotels & Resorts and the extraordinary opportunities that exist!

     

    ABOUT FAIRMONT HOTELS & RESORTS

    At Fairmont Hotels & Resort we offer our guests the finest hospitality experience in each of our destinations. And we know that, to offer our guests the best, we first need to offer our employees the best. That's why you'll find exceptional work opportunities - throughout North America and the Caribbean, Europe and Africa, the Middle East and Asia Pacific - as well as industry - leading training, career development, recognition and rewards. Fairmont Hotels & Resorts is a celebrated collection of hotels that includes landmark locations like London's The Savoy, New York's The Plaza, and Shanghai's Fairmont Peace Hotel. Our teams are guided by values of Respect, Integrity, Teamwork and Empowerment; we employ the highest ethical and quality standards, treating all colleagues with fairness and dignity. A community and environmental leader, Fairmont is also regarded for its responsible tourism practices and award - winning Green Partnership program. An exciting future awaits!

    Requirements

    See description

    Job type
    Full-time
    Location
    Northwest Washington, Washington, DC, United States
    Department
    Other
    Starting in
    As soon as possible

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