Assistant Director of Marketing
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Assistant Director of Marketing

About the job

At more than 80 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. As the premier worldwide provider of luxury experiences, we set the standard for rare and special luxury service the world over. We invite you to explore The Ritz-Carlton.

JOB SUMMARY


Supports the development and implementation of ongoing media and community relations. Provides crisis communication assistance to properties. Verifies information to the public and community is displayed correctly and effectively. Develops and maintains an ongoing, focused media and community relations program. 


CANDIDATE PROFILE 


Education and Experience

·         2-year degree from an accredited university in Marketing, Business Administration, or related major; 2 years experience in public relations, communications, or related professional area.

OR

·         4-year degree from an accredited university in Marketing, Business Administration, or related major; no experience required.

CORE WORK ACTIVITIES 

Building Brand and Property Awareness to Drive Revenue

·         Works collaboratively with local, regional and national resources to build awareness and increase exposure for the property.

·         Selects the best opportunities for the property based on market conditions and property needs.

·         Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.

·         Increases awareness within the travel media community as well as coordinating events to gain exposure and grow revenue.

·         Supports the hotel’s social media efforts, if applicable.

·         Works with online media outlets to promote the hotel.

·         Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.

·         Develops brochure and property collateral materials.

·         Participates in all property imaging work (e.g., signage).

·         Ensures consistent brand and property message is communicated in all public relations and communications efforts.

 

Building Successful Relationships

·         Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls, entertainment, FAM trips, trade shows, etc.

·         Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.

·         Conducts solicitation and maintenance calls to media.

·         Identifies and communicates with distribution channels that can sell distress inventory to drive property occupancy.

·         Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.

·         Assists property in developing promotions for various campaigns.

 

Coordinating Communication Efforts

·         Provides accurate, complete and effective communications to visiting journalists, publicity or promotions.

·         Evaluates new public relations opportunities for the property.

·         Partners with property and corporate leaders in the development of the strategic public relations plan for property, includes group, leisure and local efforts.

·         Assists in managing individual and group media visits.

·         Coordinates community service activities in concert with the public image and needs of the resort.

·         Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.

·         Supports hotel press releases and other content for print media and electronic media.

 

Providing Exceptional Customer Service

·         Sets a positive example for guest relations.

·         Interacts with guests to obtain feedback on product quality and service levels; effectively responds to and handles guest problems and complaints.

·         Observes service behaviors of employees and provides feedback to individuals and/or managers; continuously strives to improve service performance.

·         Conducts site inspections with visiting journalists.

 

Additional Responsibilities

·         Keeps detailed files and records on all matters relative to property's public materials.

·         Verifies that property is following all corporate public relations guidelines.

 
The Ritz-Carlton is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. The Ritz-Carlton does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

About you

See description
  • Language required: English.

The company

Inspiration reveals itself in every corner of The Ritz-Carlton Abu Dhabi, Grand Canal, where elements of European architecture stand in graceful contrast to the iconic Sheikh Zayed Grand Mosque, beckoning the faithful and the curious from just outside the doors of our luxury hotel in Abu Dhabi. The delicate scent of Moroccan rose welcomes guests, leading them to explore our 57-acre waterfront hotel, where artfully designed water features, manicured gardens and Venetian architecture create a luxury oasis in the midst of the Abu Dhabi desert.

Elegant design weaves itself throughout the five star hotel, from the signature acanthus leaf stitched into the linens of our 447 luxury hotel guest rooms and suites and private villas to the unique concepts of our lounges and restaurants. While modern features abound, including state-of-the-art meeting spaces, tradition is honored at our beachfront spa, offering an atmosphere and treatments that draw on local Bedouin culture.

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Assistant Director of Marketing

Abu Dhabi, United Arab Emirates

Full-time, Indefinite

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