Category Manager South Region (Shenzhen)

[{{ $ | translate}}] Category Manager South Region (Shenzhen)
The Walt Disney Company (Corporate)

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Job description

  • Manage regional licensees:
  • Implement regional Category plan / strategy
  • Develop & execute appropriate local market category plans
  • Develop, implement and achieve yearly revenue budget for the category.
  • Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
  • Strategic Management
    • Implement regional category plan / strategy.
    • Develop local market category plan in line with regional strategy & plan.
    • Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
    • Determine category key drivers (franchise, products, price, and retail channel) for DCP to expand brand presence consistently with retailer needs.
    • Contribute to regional discussion of the category on behalf of the local market.
  • Category Management
    • Develop, implement and achieve yearly revenue budget
    • Identify & contract new licensees instrumental in the development of the category
    • Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
    • Manager Contract Renewals based on category plan.
    • Assist the establishment of efficient distribution services.
    • Provide account management to top licensees for long term business development.
    • Coordinate with DCP Compliance Group to ensure licensees comply with Disney’s labor standards.
    • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
    • Identify and develop manufacturing centers of excellence (global and regional).
    • Regularly communicate with Key licensees and conduct performance reviews (quarterly).
  • Retail Management
    • Work with key retail account to manage Disney’s product range and presence at retail.
    • Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
    • Act as communication link between Disney and licensees and retail buyers.
    • Conduct retail accounts performance review and marketing update (quarterly).
    • Identify signage and merchandising needs.
  • Creative Management
    • Direct product development with DCP Product Developer consistently with category plan and ongoing product quality improvement program.
    • Administer and coordinate licensee’s product approvals with DCP Product Developer.
  • Finance Management
    • Responsible for the category budget & bottom line responsibility.
    • Provide category forecast on quarterly basis (revenue grading).
    • Responsible for collection past due accounts receivable.
  • Marketing Management
    • Coordinate with DCP Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
    • Work with DCP Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
    • Ensure appropriate licensees implement the Disney visual merchandising programs
  • Information Systems
    • Maintain competency in DCP business systems
    • Insight (Contract Admin. & Royalty reports)
    • INvision (Forecasting/Budgeting)
    • SAP (Travel expenses & Purchase Orders)
    1. Education
    - University graduate, preferably Marketing or Business Commerce.
    2. Minimum of 5 years working experience in related industry at merchandising, marketing or sales related undertakings.
    3. Personal Attributes
    • Intelligent, self-directed, self-starter, good ability to work within a team.
    • Good analytical skill and understanding of business and financial concepts.
    • Strong interpersonal and communication skills
    • Strong negotiation and presentation skills.
    • Committed to excellence.

    4. Other requisites, languages
    • Fluent English and Mandarin.
    • Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)


    See description

    Job type
    Shenzhen, China
    Sales & Marketing
    Starting in
    As soon as possible

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