[{{ $ctrl._job.status.name | translate}}] Corporate Head Chef


Job description

Corporate Head Chef will establish branding and communication strategy (to offer simple, delicious, no-fuss, real, authentic food).


Menu assessment/Re-Development

-Comprehensive review of sales reports and prep lists to maximize efficiencies and streamline the current menu offerings
-Market research for differentiation points in Dubai/regional F&B
-Development of 10 new sandwich/wrap offerings and 10 new salad/bowl offerings, as well as recommendations for an editing of the current menu to better match the branding
Development of new dishes for the main menu and push certain existing dishes as daily specials. Make the current dish offering more appealing
-Ingredient sourcing for new menu items from local vendors/distributors
-Staff trainings for prep and kitchen execution for new menu items

On-boarding of Local Small-Scale Farm Suppliers

-Development of relationships with vendors that can supply/deliver to the shops with locally sourced/grown vegetable/fruit/cheese offerings

Engagement of Marketing Partner

-Sourcing and engagement of local F&B marketing partner to finalize the website, develop/establish/execute social strategy, finalize the brand book, develop on-going relationships with photographers/content creators for social content, and develop the pitch deck for expansion opportunities
Job type
United Arab Emirates
Communication, Events, Management, Asset Management, F&B kitchen, F&B other, F&B service, Public Relations, Revenue Management, Sales & Marketing, Catering, Chocolate Arts, Bakery/Pastry
Starting in
As soon as possible
Latest start date
January 2019
Contract duration
More than 1 year
Pay range
Competitive Package


Simple, honest food

THIS IS IT is a coffee shop concept which is positioned to offer people living in modern, upwardly mobile and thriving cities and districts simple, delicious, no-fuss, real and authentic food in a warm, welcoming, homey and modern environment. This can be your crispy morning croissant, or a cup of your favorite cappuccino, the everyday salad or hearty sandwich that gives you the feeling of home.

THIS IS IT is food without the fancy tricks.

Simple simply means easily understood or done. It is uncomplicated in form, nature or design. At THIS IS IT, simple is at the core of everything we do.

Honesty is an integral part of the way we do our work because the concept of honest food, service, and ambition is to deliver joy in every plate and is largely desired but hard to come by.

Consistency is a cardinal value that every restaurant, cafe, or coffee shop aims to deliver day in and out, it is pivotal from customers all over the world at any establishment.

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