[{{ $ctrl._job.status.name | translate}}] Digital Marketing Specialist
Toscana Resort Castelfalfi


Job description

We are looking for a qualified Digital Marketing Specialist to join our marketing team in Toscana Resort Castelfalfi. The Resort boasts a 5-star hotel, a 4-star hotel, a 27-hole golf course and several restaurants. In addition, luxury real estate opportunities and an agricultural department producing organic wines and olive oil complete the offer of the Resort, increasing the complexity of the marketing and communication perspectives and tasks, according to the destination marketing strategy of the company.
He or she will lead our marketing efforts using new media and digital tools. The resource must know how to creatively handle various online marketing tools, like websites, social media and blogs. He or she will collaborate with different teams to coordinate our marketing, advertising and promotional activities, below the supervision of the Marketing Manager.
Ultimately, the resource should be able to promote our company and increase guest engagement.
• Coordinate the communication agency to design digital media campaigns aligned with business goals, according to the destination marketing strategy
• Coordinate the creation of digital content (e.g. website, blogs, newsletters and social media)
• Manage end-to-end digital projects
• Establish our web presence to boost brand awareness
• Maintain a strong online company voice through social media
• Liaise with Sales and Operations teams to ensure brand consistency
• Suggest and implement direct marketing methods to increase profitability
• Monitor ROI and KPIs
• Stay up-to-date with digital media developments


• Proven work experience as a Digital Marketing Specialist (experience in hospitality is a strong plus)
• Solid knowledge of Adobe Photoshop, Adobe InDesign, Adobe Illustrator or other media editing software
• Experience with visual communication codes
• Familiarity with web design and content management systems
• Excellent analytical and project management skills
• An ability to multitask and perform under tight deadlines
• Strong verbal and written communication skills
• BSc degree in Marketing, Digital media or relevant field
Job type
Montaione, Italy
Sales & Marketing
English, Italian
Starting in
March 2019
Contract duration
6 months
Other benefits

Toscana Resort Castelfalfi

The beautiful, rolling hills of Tuscany in Italy are as alive with history and culture as they are with flora and fauna. In the heart of the region is the Golden Triangle – an area between Florence, Pisa and Siena, which has two local airports and is just an hour’s drive from the sea. It also boasts an 800-year-old estate and castle called Toscana Resort Castelfalfi, which was once home to one of Italy’s most famous dynasties, the Medici family. In the 1960s, the 11,000-hectare estate was abandoned by all but five of its residents in a countrywide rural exodus.
The renovation of the Borgo started in 2011/12 with the restoration of the residential complex comprising 41 apartments, and with the development of the first hotel and a typical Tuscan Trattoria. There are 26 original farmhouses, or Casali, on the estate, two of which have been dismantled and lovingly rebuilt. Several of the properties also line the resort’s 27-hole golf course, which is already considered one of the best courses in Italy. The estate’s castle, will house a gourmet restaurant and an American-style bar, with amazing panoramic terraces. The final phase of the project will include two more hotels, a 1.200 sqm luxury spa and 29 new apartments with private gardens in this distinctive and unique setting.

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