Product Marketing Manager

[{{ $ | translate}}] Product Marketing Manager

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Job description

Bokun, a fast-growing subsidiary of Tripadvisor Inc., is a leading reservation system and marketing platform for tours and activities operators.  At Bokun, we move and test at the pace of a startup, but we have the backing of a large, stable, publicly-traded company, so you know we’ll be keeping the lights on. Founded in Iceland in 2012, who we are is equally important as what we do -- we are a global team of professionals (our small but mighty team spans across Boston, Iceland, Singapore, Oxford, London, Lithuania and San Francisco) with a bias for action and a passion for testing, learning, innovating, and helping tours and activities operators grow their businesses. 

We seek a Product Marketing Manager who will work collaboratively with our cross-functional squads to create and deliver upon a go-to-market strategy, messaging and positioning for Bokun’s various products and services. This position is a balance of strategy and execution.

What You Will Do:

  • Supporting the development of go-to-market strategy for pricing, naming, messaging, packaging, promotion and selling of our existing and emerging products
  • Create our product messaging, stories, and narratives in partnership with Product, Sales, and Marketing.
  • Take complex ideas and distill them into simple, concise, easy to understand assets.
  • Strengthen our Go To Market tools by creating and informing assets like customer-facing decks, 1-pagers, demos, case studies, and customer success stories.
  • Design and execute market research studies to gain critical insight about customer attitudes and behavior.
  • Maintain a strong understanding of competitor products and experiences and find opportunities to continue to enhance customer experience and the product value propositions.
  • Develop a deep understanding of our current and target customer -- their pain points, their needs -- and learn to speak their language

What You Will Bring to the Team:

  • Experience with B2B or B2C SaaS products
  • 3 to 5 years of experience working in product marketing or similar role
  • Experience working with cross-functional teams across sales, customer success, marketing, engineering and product
  • Strategic thinker with a bias for action. Must be ready and excited to  execute quickly and be comfortable diving into the weeds
  • Experience with product-driven customer onboarding
  • Excellent writing abilities, with a knack for distilling technical information in an accessible way
  • Clear and effective written and verbal communication skills
  • Comfortable holding Product centric conversations with customers
  • Previous experience in conducting user research
  • Ability to define and run A/B testing for marketing product features, releases and copy as well as other research methods
  • You’re a creative thinker and you enjoy solving complex problems
  • A desire to work in a fast-paced, results-driven environment with varied responsibilities
  • Comfortable with and adaptable to change. We work in an innovative fast growth environment where products processes evolve rapidly


Job type
Needham, MA, United States
Sales & Marketing
Starting in
As soon as possible
Duration of the contract

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