SEA Campaign Manager
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SEA Campaign Manager

Tripadvisor

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SEA Campaign Manager

About the job



Part of TripAdvisor, TheFork is the leading European restaurant booking platform, providing an online and mobile service to internet users to find, select and book restaurants.

TheFork connects restaurants and diners via TheFork (website and application), as well as through TripAdvisor. Users can easily select a restaurant according to their own criteria (such as the localization, type of cuisine, restaurant type and average price), consult their reviews, check real-time availability and instantly book online. For restaurants, TheFork provides a software solution, TheFork Manager, which enables restaurants to optimize reservation management, streamline operations and ultimately improve service and revenues, following Yield Management principles of price variability relative to time, a practice used successfully in the travel and hotel industries.

Within the Central Marketing team, the Acquisition & Partnerships department is in charge of growing TheFork’s user base and increasing the engagement of existing users through all digital channels (SEA, App campaigns, Paid Social etc.) and strategic partnerships (Google, Facebook, Apple…) for all TheFork geographies.  In the day-to-day, this team is strongly interfaced with several other functions amongst which (i) marketing teams from local markets, (ii) central functional teams (Data, CRM, Brand…), and (iii) key partners (Google, Facebook, agencies…)

Reporting to the SEM Team Lead Manager, you will be responsible for the SEA campaigns of a part of TheFork geos. You will manage and continuously optimize your campaigns to reach business objectives and guarantee a high level of profitability. 

What you will do:

  • Manage large multinational SEA campaigns (set-up, monitoring, optimizations) in order to reach business performance targets
  • Analyze data to identify actionable insights that will allow you to increase performance using multiple data sources. Debugging / Problem solving looking beyond SEA platform interfaces (website behaviour, product, etc).
  • Build reports in Excel or various reporting platforms as needed.
  • Communicate results internally to the management and the local marketing teams. 
  • Build effective relationships and liaise with relevant stakeholders, working with different other functions within the organisation.
  • Lead some of the SEA projects (ex: A/B test, automation tasks creation, audiences implementation, attribution models,..)
  • Work closely with key partners / Stay abreast of the latest developments in SEA
  • Managing external agencies for different TheFork geographies.


Who you are:

  • 2+ years of experience in SEA campaigns management
  • Passion for digital marketing
  • Good knowledge of Google search & tracking tools (SA360, Google Ads, Google Analytics, GTM)
  • Experience in inventory feeds management (Merchant Center or otherwise)
  • Really good Excel skills
  • Basic knowledge of HTML, JavaScript, SQL and working with data lakes is a plus
  • Good presentation & communication skills, both written and oral 
  • Analytics & performance-oriented
  • Thrives in a collaborative international environment
  • Teamwork & solution-driven oriented
  • Humble and positive mindset, eager to learn
  • Fluent in English, another language is a plus 




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SEA Campaign Manager

Paris, France

Full-time, Indefinite

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