Strategic Marketing Analyst
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Strategic Marketing Analyst

Tripadvisor

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Strategic Marketing Analyst

About the job



TheFork, a TripAdvisor® Company is the leading online restaurants reservation platform in Europe, Australia and Latin America, with a network of more than 80,000 restaurants worldwide, more than 30.5 million monthly visits and present in 22+ countries around the globe.

TheFork connects restaurants and diners.

Through TheFork (website and application), as well as through TripAdvisor, users can easily select a restaurant according to preference criteria (such as the localisation, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online.

From the restaurants side, TheFork provides them with a software solution, TheFork Manager, which enables restaurants to optimize reservations management, streamline operations and ultimately improve service and revenues.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

Within the UK marketing team, the Restaurant Offer Analyst (Strategic marketing analyst) will be responsible for all topics related to TheFork Restaurant Offer (Restaurant Sourcing & Segmentation, Restaurant Content,  Restaurant Offer monitoring). You will work closely with other departments at TheFork, amongst which the UK B2B team, as well as many central functions (B2C Marketing central, B2B central teams, SSC). You will be reporting to the UK marketing director.  

What you will do:

  • Relevance and quality of our restaurant offer
    • Improve the relevancy and quality of our restaurant offer for our users (including pictures, pricing, menu).
    • Identify and qualify the restaurants of your area (sourcing, segmentation…) 
    • Analyze the performance of your area based on existing indicators and propose new lines of analysis and concrete action plans to improve performance
    • Work together with the B2B team to increase the revenues in your area
    • Work together with Central Marketing team in other areas like product, area strategy, performance marketing, CRM
    • Specific focus on Digital Marketing Campaigns, SEM and Social media to follow up with Marketing Director and Central Marketing team


  • Content and Experience:
    • Manage the quality of our B2C content (photos, tags, restaurant selections, wordings)
    • To fulfill this role, you will be in close relationship with the Central Product, Central Marketing teams and the rest of the local marketing team (CRM and Brand)


Skills and Requirements: 

  • At least 5 years of professional experience in a related sector / work position
  • Project management skills: autonomy, proactivity, job management, drive
  • Analytical skills and capabilities to model and understand data and make data-driven decisions
  • Experience in using a range of marketing tools to influence and improve business KPI’s
  • Strong interest in the Food and Restaurant industry
  • Entrepreneurial, proactive and comfortable working in a fast-paced environment with the ability to thrive under minimal guidance
  • Enjoys team work
  • Fluent in English (spoken and written - additional languages are a plus)
  • Bachelor/Master degree


Who you are:  

  • At least 5 years of professional experience
  • Outstanding project management skills ;
  • High level of drive and focus on getting things done
  • Analytical skills: being able to model and understand data and make data-driven decisions ;
  •  Humble and positive attitude and mindset ;
  •  Strong interest in the Food and Restaurant industry


Additional requirements:

  • Work location: 5 days office based (London office)
  • Years of experience managing teams: none
  • Fully computer literate
  • Language: fluent English




Closed

Strategic Marketing Analyst

London, United Kingdom

Full-time, Indefinite

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