Senior Manager, Digital Marketing

[{{ $ctrl._job.status.name | translate}}] Senior Manager, Digital Marketing
Walt Disney International

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Job description

The Senior Manager, Digital Marketing is responsible for developing and implementing strategy for Digital and Social media marketing.
He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Digital marketing and Social media, and that the activities on the roadmap and plan are implemented on time and within budget.
#LI-LIC
Responsibilities
  • Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
  • Liaise with franchise marketing team to further develop and plan digital strategies for key franchises.
  • Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
  • Content development and management – creation of new China-specific content and adaptation of relevant Global content for digital product and social media.
  • Manage all digital content calendar for internet, digital marketing and social media.
  • Spearhead all social media marketing initiatives and create a framework that can be scaled and repeated.
  • Manage digital agencies to support programs, campaigns and community management.
  • Identify and negotiate partnerships for co-branded campaigns.
  • Grow new digital platforms in mobile and social applications.
  • Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
  • Responsible for digital reporting/tracking and analysis.
  • Manage digital budget and able to prioritize projects to meet team objectives.
Basic Qualifications
  • 8-10 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
  • Solid experience on CRM (points/loyalty programs, membership programs) highly preferred
  • Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
  • Experience in effective consumer communication including creative strategy and messaging
  • Strong analytic skills
  • Strong leadership, creativity & innovation, and priority-setting
  • Negotiation and partner management skills
  • Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
  • Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
  • Strong, cross-functional leadership skills, including experience managing complex projects and integrating new initiatives across an organization
  • Excellent written and oral communication skills and negotiation skills – particularly within large organizations
  • Self-motivated, results-driven with excellent attention to detail
  • Leadership and team management experience
  • Must be a strong team player

Requirements

See description

Job type
Full-time
Location
China
Department
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
Indefinite

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