Sr. Lead, Email Marketing

[{{ $ctrl._job.status.name | translate}}] Sr. Lead, Email Marketing
WeWork

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Job description



Role Description

WeWork is looking for a Sr. Lead, CRM & Email Marketing to help manage global email campaigns from inception to deployment. This role will work closely with our Global Director, CRM & Email Marketing to facilitate campaigns and act as the bridge between segment strategists and email executors. This person should thrive in environments with high cross-functional collaboration and be comfortable working at a fast paced company with a global footprint.

 

Responsibilities

Strategy & Delivery:

  • Partner with the Global Director, CRM & Email Marketing on the conception, build, and delivery of global prospect and member email programs

  • Project manage new email program requests via JIRA ticketing system, providing coverage across all regions globally

  • Act as QA (Quality Assurance), ensuring all campaign requests from stakeholders have all necessary requirements pre launches, from a content, data, and setup perspective

  • Be the subject matter expert on “all things WeWork email” and serve as the point person for the broader global Marketing team on email programs and performance

  • Work with the Director of CRM & Email to craft strategic test programs using A/B and MV test strategies to optimize experience and messaging

  • Regularly review email performance with the Director of CRM & Email, identifying optimization opportunities

  • Multi-tasking skill set is key: need ability to prioritize multiple concurrent and time-sensitive requests



 

Requirements:

  • 3-4 years of email marketing or marketing campaign management experience

  • Strong subject matter expertise in customer-facing email marketing campaigns

  • Experience with marketing automation and CRM tools (Salesforce Marketing Cloud, Pardot, and Simon Data preferred)

  • Experience with A/B testing and email optimization for conversion and engagement

  • Deep understanding of email KPIs, metrics, and reporting

  • Analytical approach; comfortable working with data and digging into numbers

  • Familiarity with backend ESP health: deliverability, inboxing, IP warming, and monitoring

  • Comfortability with HTML and AmpScript a plus, but not required

  • Excellent verbal and written communication skills with a strong attention to detail

  • Ability to excel in a fast paced environment

  • Self-starter and self-direction is a requirement







Details

Job type
Full-time
Location
New York, NY, United States
Department
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
Indefinite

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