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With 7 years of experience in marketing, digital communication and event management, I'm looking for new challenges in the continuity of my career. Available in February 2019 with motivation and discipline!
Silhouette sports club - Geneva, SwitzerlandOtherJuly 2016 - Now · 2 years and 6 months
- Implementation of the marketing and promotional plan of all brands. - Management of club managers. - Realization of communication tools (flyers, posters, etc.), management of external service providers and monitoring of budgets. - Implementation of Emailing and SMS campaigns. Monitoring of Google Adwords and Facebook Ads campaigns. - Definition of the strategy on social networks, content creation and development of tools: creation of an Instagram account. - Development and optimization of the website: creation of a newsletter, definition and modification of the content, SEO. - CRM, ROI, KPI (performance analysis). Market intelligence, competitive intelligence. Implementation and management of internal and external events: budgets, realization of communication campaigns, press relations, development of partnerships.
Sportair - Annecy, FranceEventsApril 2015 - July 2016 · 1 year and 4 months
- Management of 2 to 3 interns. - Customer relationship management (CRM) – extraction, structuring, data analysis, prospecting, implementation of corrective measures. - Management of budgets and construction of the marketing and promotional plan of brand and events. - Definition of the print and digital strategy: Posters, direct mail, flyers, emailings, social networks, web content, blog. - Monitoring and creation of new digital media: mobile app and newsletter. - Launch of new animations on events: quizzes, Photocall. - Management of press trips and partnerships. - Analysis of the attendance, market intelligence, competitive intelligence.
Première Vision - Lyon, FranceEventsNovember 2010 - March 2015 · 4 years and 5 months
- Definition of signage for trade fairs, training of hostesses and reception of international visitors. - Management of partnerships with fashion schools and organization of their visits. - Realization of the retro-planning of promotional operations, coordination of external service providers and international offices. - Implementation of emailing and SMS campaigns for events and brands. - Participation in the development of a CRM tool and a new e-shop, prospecting, datamining and phoning. Development of different training materials (specifications, reports) and animation of these courses.
BTS Management des unités commerciales
IPAC - School of Management - Annecy, FranceSeptember 2006 - June 2008
Management Unités Commerciales Marketing Management Droit Commerce
Co-Founder of the BLOG named Lalala & Co
I’m at the head of a blog dedicated to the good plans of Geneva and Haute-Savoie. Creations of partnerships and press relations, this activity allows me to gain excellent interpersonal skills. In order to improve myself, I was also involved with online MOOC on web marketing news.