Laurie Ailloud

Laurie Ailloud

Marketing Manager at Silhouette sports club
Lives in Geneva, Switzerland
over 6 months ago

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With 7 years of experience in marketing, digital communication and event management, I'm looking for new challenges in the continuity of my career. Available in February 2019 with motivation and discipline!


  • Marketing Manager

    Silhouette sports club - Geneva, Switzerland

    July 2016 - Now · 2 years and 6 months

    - Implementation of the marketing and promotional plan of all brands. - Management of club managers. - Realization of communication tools (flyers, posters, etc.), management of external service providers and monitoring of budgets. - Implementation of Emailing and SMS campaigns. Monitoring of Google Adwords and Facebook Ads campaigns. - Definition of the strategy on social networks, content creation and development of tools: creation of an Instagram account. - Development and optimization of the website: creation of a newsletter, definition and modification of the content, SEO. - CRM, ROI, KPI (performance analysis). Market intelligence, competitive intelligence. Implementation and management of internal and external events: budgets, realization of communication campaigns, press relations, development of partnerships.

  • Marketing Manager

    Sportair - Annecy, France

    April 2015 - July 2016 · 1 year and 4 months

    - Management of 2 to 3 interns. - Customer relationship management (CRM) – extraction, structuring, data analysis, prospecting, implementation of corrective measures. - Management of budgets and construction of the marketing and promotional plan of brand and events. - Definition of the print and digital strategy: Posters, direct mail, flyers, emailings, social networks, web content, blog. - Monitoring and creation of new digital media: mobile app and newsletter. - Launch of new animations on events: quizzes, Photocall. - Management of press trips and partnerships. - Analysis of the attendance, market intelligence, competitive intelligence.

  • Marketing Assistant

    Première Vision - Lyon, France

    November 2010 - March 2015 · 4 years and 5 months

    - Definition of signage for trade fairs, training of hostesses and reception of international visitors. - Management of partnerships with fashion schools and organization of their visits. - Realization of the retro-planning of promotional operations, coordination of external service providers and international offices. - Implementation of emailing and SMS campaigns for events and brands. - Participation in the development of a CRM tool and a new e-shop, prospecting, datamining and phoning. Development of different training materials (specifications, reports) and animation of these courses.


  • BTS Management des unités commerciales

    IPAC - School of Management - Annecy, France

    September 2006 - June 2008

    Management Unités Commerciales Marketing Management Droit Commerce


  • English
    Professional working


  • Co-Founder of the BLOG named Lalala & Co

    I’m at the head of a blog dedicated to the good plans of Geneva and Haute-Savoie. Creations of partnerships and press relations, this activity allows me to gain excellent interpersonal skills. In order to improve myself, I was also involved with online MOOC on web marketing news.

Geneva, Switzerland
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