Alexandra Şencan

Alexandra Şencan

Founder & CEO at Serenity Travel - Travel Agency Chain
Lives in Dnipro, Ukraine
over 6 months ago

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I am Alexandra and I help organisations in meeting and exceeding their goals through developing and executing robust business, revenue, and market growth strategies. My expertise lies in successfully developing and implementing effective sales strategies, directing large-scale marketing campaigns, and managing personal, trusting client relationships to maximize company profits. Throughout my career, I have achieved distinction as a top performer, consistently receiving recognition for outperforming targets and surpassing corporate goals.

I am proficient in directing new client acquisition, market research, competitive analysis, and successful marketing initiatives to stimulate revenue growth, increased brand recognition, and improved go-to-market strategies.
A few highlights of my career include the following:

☛ Envisioned and implemented strategies for achieving marketing, sales, and business growth targets

☛ Achieved and exceeded business and revenue targets and goals by promoting and marketing the business, dealing with customer queries, and ensuring the delivery of excellent customer service

☛ Spearheaded the achievement of hotel targets by optimising revenues through an assigned account base, as well as prospecting new clients in assigned markets

☛ Expanded the area of business operations by performing a range of sales and marketing tasks, negotiated contracts for European and CIS market, and prepared yearly revenue reports for seven hotels

Please feel free to contact me at alexandrasencan@gmail.com with any thoughts, comments, or questions about my work – I am always interested in making new professional acquaintances.

Experience

  • Founder & CEO

    Serenity Travel - Travel Agency Chain - Dnipro, Ukraine

    Administration & General
    April 2016 - Now · 2 years and 10 months

    Achieve and exceed business and revenue targets and goals by promoting and marketing the business, building and educating successful teams, ensuring the delivery of excellent customer service and revenue targets Analyse market trends in the travel industry and make recommendations for improvement, maximize of revenue and customer satisfaction level as well as minimize the cost. Ensure the company procedures, guidelines, and standards are followed in the areas of customer service. Utilise effective management skills for overseeing the smooth, efficient running of the business. Selected Contribution: ● Applied communication, negotiation, and selling skills to achieve the status of one of the best travel agencies in VIP segment sales in each city

  • Senior Sales Manager - Leisure

    Grand Hyatt Doha - Doha, Qatar

    Sales & Marketing
    April 2018 - October 2018 · 7 months

    As a Senior Sales Manager – (Leisure) at Grand Hyatt Doha Hotel and Villas, I collaborate with senior management in managing the Leisure Sales, ensuring highest business levels, through planning, organising, directing, and controlling the hotel sales operation and administration. I contribute marketing and sales information and recommendations to augment the management decision-making process. I develop effective sales plans and actions. I optimally utilise all the available resources for achieving marketing and sales financial targets and goals. I prepare budget and estimated expenditures. Related Skills: Sales and Marketing Operations, Communication and Collaboration, Business and Revenue Growth initiatives, Strategic Planning and Implementation, Budget Management Following is the highlight of the value I brought to Grand Hyatt Doha Hotel and Villas: ☛ Efficiently forecasted and developed annual sales quotas for each key market through projecting expected sales volume, analysing trends and results, and establishing pricing strategies ☛ Delivered excellent results by understanding the overall market; competitors' strengths and weaknesses, economic trends, and supply and demand ☛ Earned recognition and praise from senior management for increasing Leisure Market revenue by 200% in a short time on five months

  • Sales & Marketing Manager

    Kempinski Hotel The Dome Belek ∙ Turkey - Belek Belediyesi, Turkey

    Sales & Marketing
    November 2013 - November 2015 · 2 years and 1 month

    As a Sales & Marketing Manager at Kempinski Hotel The Dome, I oversaw the responsibility for key account management on an assigned account base or geographic area, ensuring revenue maximisation, achievement of personal targets, and increasing fair market share versus competitor set. I prepared annual sales and marketing budget, filled monthly and yearly central office reports, and updated the leisure contracts. Following are the highlights of the value I brought to Kempinski Hotel The Dome: ☛ Increased revenue manifolds by negotiating contracts with tour operators, building effective sales and marketing strategies, organising fairs, roadshows, and sales call programs ☛ Finalized new catalogues and brochures, found new and unusual promotion materials for partners, explored new luxury platforms to promote the hotel, and organised fam trips for directors of top-seller agencies in luxury segment

  • Sales & Marketing Executive

    Ela Quality Resort / Kaya International Hotels & Resorts - Belek Belediyesi, Turkey

    Sales & Marketing
    May 2012 - November 2013 · 1 year and 7 months

    As a Sales & Marketing Executive at Ela Quality Resort | Kaya Hotels & Resorts, I identified business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. I represented the hotels at fairs, roadshows in cooperation with senior management. I maintained relationships with clients by providing support, information, and guidance; researched and recommended new opportunities and profit and service improvements. I prepared reports by collecting, analyzing, and summarizing information.

Education

  • Master's Degree

    Taras Shevchenko National University of Kyiv - Kiev, Ukraine

    September 2010 - June 2012

    Business Administration

  • Bachelor's Degree

    MGIMO - Moscow, Russia

    August 2006 - July 2010

    International Business and Administration

Languages

  • Russian
    Native or fluent
    100%
  • German
    Native or fluent
    100%
  • Turkish
    Native or fluent
    100%
  • English
    Full professional
    80%
Following
Jumeirah at Saadiyat Island Resort
Saadiyat Island, Abu Dhabi, United Arab Emirates
Casa Bonay
Barcelona, Spain
Vienna House
Vienna, Austria
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