Alexandra Schmutterer

Alexandra Schmutterer

Managing Director at Saakalya
Lives in Singapore
over 6 months ago

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I would like to express my interest back in the hospitality industry and if you are in search of a Sales, Marketing, and/or Wellness Operations professional, please give serious consideration to my candidacy.
With over 15 years of experience, I believe my strong background and my passion would contribute greatly toward the continued success of your company.
My current role is with Saakalya Pte Ltd in Singapore, a boutique lifestyle brand that I founded in 2014 as the second dream in my life. Saakalya offers products and services to live a happier and more meaningful way of life. We are based in Singapore, focussing on the local market for our services, and on the global market for our e-commerce products. As the founder and owner I am creating brand awareness, building the image and increasing the demand by planning various marketing activities and PR. I am handling our operations like retreats, courses, workshops and talks and am strongly involved in strategic and daily sales, finance, IT and HR issues. I am currently handling a team of five freelancers.
I gathered strong experience in hospitality from 2011 - 2014 and fulfilled my first dream at Pan Pacific Singapore as the Director of Marketing Communications, leading and executing an integrated marketing and communication campaign to close and re-open this 790-room and six-outlet hotel after an S$80 million transformation. Additionally, me and my team of five associates, upgraded the hotel’s loyalty program for diners, re-branded two outlets and supported the sales team to drive business to our new product.
I gained deep knowledge of pro-active sales, sales support and account management in my previous international roles. With my expertise of planning, developing and executing marketing strategies, managing international events, promotions and press activities, I feel that my track record will fit well in your firm.
Having natural interpersonal and communication abilities, I have acquired a solid reputation for effective networking and strategic partnerships among industry resources. I am optimistic about my abilities, motivated and open to new challenges. I excel a fast pace working environment.
Having worked in hospitality, I feel passionate about this industry and I know it is the right next step for me. I am confident that the values and objectives of the hospitality industry highly complement my own strengths and enthusiasm.
I look forward to following up with you and discussing how I can make an immediate contribution to your esteemed organization.
Thank you for your time and consideration.
Yours sincerely,
Alexandra Schmutterer


  • Managing Director

    Saakalya - Singapore

    March 2014 - Now · 4 years and 10 months

    Achievements:  Founding of Saakalya, an on- and offline start-up that offers products and services to balance all aspects of our lives: Living, Travel, Body&Mind, Style, Community.  Official launch: 9 December 2014 Responsible for business in the target markets.  Developing strategic business plans, especially for the sales and marketing strategy.  Controlling finance  Full accountability for all company operations

  • Director of Marketing and Communications

    Pan Pacific Singapore - Singapore

    Sales & Marketing
    July 2011 - February 2014 · 2 years and 8 months

    Achievements:  Defining and executing the communications and marketing strategy for the closure and re-opening of the hotel  Leading and executing an integrated marketing campaign to re-open the hotel after an S$80 million transformation  Branding of two new restaurants  Leading and executing a launch campaign of six restaurants and bars  Leading and executing the launch of an upgraded loyalty program for diners Responsible for strategic planning and budgeting of marketing and communications in all target markets:  Plan the marketing and communications strategy for all hotel products and services  Prepare the yearly budget for all marketing and communications activities  Increase the awareness and visibility of the hotel in the target markets through branding campaigns  Support the sales team  Lead a team of 5 people

  • Regional Marketing & Communications Manager

    Siemens Pte Ltd - Singapore

    Sales & Marketing
    October 2008 - April 2011 · 2 years and 7 months

    Achievements:  Increased visibility and awareness of Siemens Water Technologies in Asia through marketing and communication planning  Professional conceptualization and realization of international trade shows in the region such as Singapore International Water Week and interphex  Publication of media supplements, press releases, project reference sheets and technical papers  Support of communication departments in the region by creating an online communication tool kit Responsible for strategic planning and execution of marketing communications in Asia for both internal and external parties and support the Vice President, Water Technologies (Asia) in the design and execution of product/sales promotion:  Conceptualize, plan and execute branding, direct marketing, media, sales promotion and PR strategies with external vendors for Water Technologies products in Asia  Brand ambassador for the region  Plan and design marketing plans for regional Water Technologies business units in creating a marketing communications strategy for all Water Technologies products/services, including budget planning and definition of communication channels; review of advertising channels for ad campaigns with external and internal teams; assess various metrics to maximize customer reach target within each market  Prepare the yearly budget for the marketing communications department for Asia and manage marketing communications as a cost center  Support global branding-campaigns of Siemens AG for regional coverage in Asia by conducting market research on the relevance of media content for target customers  Plan and implement regional events spanning all aspects including process management, managing content, speakers, agencies, venues, invitations, hospitality and evaluation; responsible for the set-up of Singapore International Water Week


  • MBA

    University of Passau - Passau, Germany

    November 1990 - November 1997


  • German
    Native or fluent
  • English
    Full professional
  • Italian
    Limited working
  • French
    Limited working
  • Indonesian


  • B2C marketing
  • E-marketing
  • Management
  • Marketing
  • Marketing mix
  • Sales
  • Yoga
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